This course provides an entrepreneurial education for creative graduates. It will suit those who want to start, develop and manage a business or work freelance in a creative industry. Newcastle University Business School developed the course in collaboration with the School of Arts and Cultures and key creative industry stakeholders.
The course examines the theoretical aspects of creativity and the creative industries within their social, cultural, economic, political and increasingly, international contexts. At the same time, it provides students with a setting to start-up a business and to engage on real projects with regional stakeholders.
The Arts, Business and Creativity MA has been developed in response to the increasing worldwide demand for creativity in practice from:
- government policy makers
Key decision makers within business and government recognise the vital importance of the creative industries and the creative business sector in regeneration and the economic growth of regions and whole nations. Graduates in this field are very much in demand.
The course is for creative graduates who want to turn their artistic and creative talents to a viable career or business start-up. It will also suit those involved in developing and growing enterprises within the sector. The course is for individuals with some involvement or experience of creative industries.
On completion of the course, you will be able to:
- create business, marketing and promotional plans suitable for use within the creative industries
- develop and apply advanced management tools and techniques to support profitability, sustainability and growth within the context of commercially creative work
- show enhanced skills in decision-making and critical thinking
- act autonomously in planning and implementing projects at a professional level
- develop your strategic and creative thinking, recognising the need for change and the ability to manage this change
- establish and manage a business
Since entrepreneurship education needs to be experiential, there is a significant practical element to the course, including:
- starting up an enterprise
- acting as a consultant in a creative business
- working with practitioners across the sector
Graduates from the course have undertaken various roles including:
- Art Director
- Art Manager
- Marketing Manager
- Social and Digital Marketing Managing
Practitioner and research led teaching
The quality of the teaching staff on this course guarantees not only teaching of the most modern and advanced theories but also the practical value of each subject and the entire course. Several of our academic staff have experience as successful entrepreneurs, consultants or top level managers, and are top researchers. View profiles of some of the academic staff who teach on this course:
- Mr Paul Richter
- Mr David Butler
- Dr Fiona Whitehurst
- Professor Mo O'Toole
- Mr Leigh Sear
- Dr Lucy Lu
The course has been developed in conjunction with industry practitioners and is taught by a team of academics with strong links to regional organisations and extensive professional backgrounds in the business world.
The course is modular in structure, comprising 180 credits. All modules are compulsory.
Newcastle University Business School is accredited by the:
- Association to Advance Collegiate Schools of Business (AACSB)
- European Quality Improvement System (EQUIS)
- Association of MBAs (AMBA)
Only 1% of business schools worldwide hold triple accreditation. Our Business School is part of this elite group and this accolade is a huge endorsement. It reflects the investments we make for our students through providing:
- a high quality teaching environment
- innovative programming
- active engagement with industry
You will take the following compulsory modules:
- MCH8028 Arts as Enterprise - Freelancing in Arts and Culture 1
- MCH8029 Arts as Enterprise - Freelancing in Arts and Culture 2
- NBS8033 Business Enterprise for Postgraduate Students
- NBS8035 Understanding and Managing Creativity
- NBS8062 Research Methods (ICE/ABC/E-Business)
- NBS8241 Arts, Business, Creativity Extended Project (Dissertation)
- NBS8601 Understanding and Managing Creative Enterprises
Modules might change for your year of entry.
How to Apply
Use our Applicant Portal to apply for your course. We have a step-by-step guide to help you.
The course starts in September. There is no application closing date for this course.
We suggest international students apply at least two months before the course starts. This is so that you have enough time to make the necessary arrangements.
If you live outside the UK/EU you must:
- pay a deposit of GBP1,500
- or submit an official letter of sponsorship
The deposit is payable after you receive an offer to study at Newcastle University. The deposit is non-refundable, but is deducted from your tuition fees when you register.