International Marketing (MSc)

Newcastle University the United Kingdom

For more information about International Marketing at Newcastle University, please visit the webpage using the button above.

The award
MSc

How long you will study
12 months

Domestic course fees
find out

How you will study
full-time

Course starts
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International course fees
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All study options

About International Marketing at Newcastle University

Our International Marketing MSc addresses the rapidly developing areas of global communication and brand management, customer relationship management and digital marketing.

About this course

Organisations are becoming increasingly aware of the importance of understanding what their customers want and the necessity to develop products and services that meet their needs and aspirations.

This course is for those who want to study a postgraduate qualification with a commercial focus. It consists solely of marketing orientated modules.

What you'll learn

You will specialise in marketing within an international context. This includes rapidly developing issues surrounding:

  • international communications
  • brand management
  • customer relationship management
  • e-marketing.

Throughout the course, you will develop relevant research techniques. You need these to investigate and critically analyse international marketing issues.

You will gain:

  • a systematic understanding and critical awareness of international marketing theory
  • the ability to apply theory to international case studies, markets and issues
  • the ability to measure market performance and consumer behaviour
  • knowledge of ethical issues and their implications in marketing.

Your development

On completion of the course you will gain:

  • access to the largest professional international marketing networks that provide you with resources, training and support throughout your marketing career
  • practical marketing experience, which is highly attractive to employers
  • industry links developed through modules (eg Principles of Marketing) and a regional marketing competition.

Delivery

The course is modular, comprising 180 credits. You will take taught modules in the first and second semesters. In the third semester, you will complete a 50 credit dissertation module.

Accreditation

This course is approved and accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers. CIM accreditation reassures potential employers that our graduates have an excellent grounding in all the main aspects of marketing. It also accelerates the process of gaining a high-level CIM qualification for those who go on to pursue a career in marketing.

Successful graduates can undertake further study for a CIM qualification at the highest possible entry level, namely the Chartered Postgraduate Diploma in Marketing.

In itself the course does not provide a CIM qualification or membership, this is dependent on relevant work experience.

Our course is also one of six in the UK to achieve Market Research Society (MRS) accreditation. The accreditation offers a route to certified member status of the MRS without any further exams subject to work experience.

Newcastle University Business School is accredited by the:

  • Association to Advance Collegiate Schools of Business (AACSB)
  • European Quality Improvement System (EQUIS)
  • Association of MBAs (AMBA).

Only 1% of business schools worldwide hold triple accreditation. Our Business School is part of this elite group and this accolade is a huge endorsement. It reflects the investments we make for our students through providing:

  • a high-quality teaching environment
  • innovative programming
  • active engagement with industry.

Our staff

View profiles of the module leaders for this course:

  • Dr Andreas Giazitzoglu (Degree Programme Director)
  • Dr Mona Nassar
  • Dr Mariachiara Barzotto
  • Mr Charles Kemp
  • Dr Ana Popovic
  • Professor Natalia Yannopoulou
  • Dr Ana Javornik
  • Dr Saurabh Bhattacharya
  • Professor Klaus Schoefer
  • Professor Matthew Gorton.

Facilities

Newcastle University Business School is one of the largest Schools in the University, with over 3,100 students representing over 80 nationalities. The School's new location and modern design allows it to:

  • unite world-class research, teaching, enterprise and innovative activities under one roof
  • develop and strengthen relationships between staff and students
  • facilitate collaborative links between the School and the business community.

Our facilities provide:

  • a flexible and dedicated conference suite with panoramic views across the city
  • Wi-Fi enabled connectivity throughout the building, including three computer clusters housing approximately 120 PCs
  • four large lecture theatres and 21 seminar rooms, providing comfortable teaching and group study space
  • a dedicated Hub, Base, and Lounge providing a balanced mix of study space and relaxation areas
  • a contemporary café.

View some of the Business School facilities.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-timeHow long you will study12 months
    Course starts find outDomestic course fees find outInternational course fees find out

Notes about fees for this course

See Fees and Funding tab in the Programme information in our online Prospectus. https://www.ncl.ac.uk/postgraduate/courses/degrees/international-marketing-msc/?utm_source=referral-study-link&utm_medium=course-listing&utm_content=international-marketing-msc&utm_campaign=PG3PL-study-link#fees&funding

Entry requirements

A 2:1 honours degree, or international equivalent, in any subject. 

International Students

To study this course you need to meet our Band 6 English Language requirements:

Direct Entry: IELTS 6.5 overall (with a minimum of 6.0 in all sub-skills)

If you have lower English Language scores, you may be accepted onto a pre-sessional English course. 

Our typical English Language requirements are listed as IELTS scores but we also accept a wide range of English Language tests.

The equivalent academic qualifications that we accept are listed on our country pages.

Pre-sessional English Course Requirements

  • 6 week Pre-sessional entry: IELTS 6.0 overall (with 6.0 in writing and a minimum of 5.5 in all other sub-skills)    
  • 10 week Pre-sessional entry: IELTS 6.0 overall (with 1 sub-skill at a minimum of 5.0 and 3 sub-skills at a minimum of 5.5, including writing)

You can study a pre-sessional English course at our INTO Newcastle Centre.

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