Our International Marketing MSc addresses the rapidly developing areas of global communication and brand management, customer relationship management and digital marketing.
About this course
Organisations are becoming increasingly aware of the importance of understanding what their customers want and the necessity to develop products and services that meet their needs and aspirations.
This course is for those who want to study a postgraduate qualification with a commercial focus. It consists solely of marketing orientated modules.
What you'll learn
You will specialise in marketing within an international context. This includes rapidly developing issues surrounding:
- international communications
- brand management
- customer relationship management
Throughout the course, you will develop relevant research techniques. You need these to investigate and critically analyse international marketing issues.
You will gain:
- a systematic understanding and critical awareness of international marketing theory
- the ability to apply theory to international case studies, markets and issues
- the ability to measure market performance and consumer behaviour
- knowledge of ethical issues and their implications in marketing.
On completion of the course you will gain:
- access to the largest professional international marketing networks that provide you with resources, training and support throughout your marketing career
- practical marketing experience, which is highly attractive to employers
- industry links developed through modules (eg Principles of Marketing) and a regional marketing competition.
The course is modular, comprising 180 credits. You will take taught modules in the first and second semesters. In the third semester, you will complete a 50 credit dissertation module.
This course is approved and accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers. CIM accreditation reassures potential employers that our graduates have an excellent grounding in all the main aspects of marketing. It also accelerates the process of gaining a high-level CIM qualification for those who go on to pursue a career in marketing.
Successful graduates can undertake further study for a CIM qualification at the highest possible entry level, namely the Chartered Postgraduate Diploma in Marketing.
In itself the course does not provide a CIM qualification or membership, this is dependent on relevant work experience.
Our course is also one of six in the UK to achieve Market Research Society (MRS) accreditation. The accreditation offers a route to certified member status of the MRS without any further exams subject to work experience.
Newcastle University Business School is accredited by the:
- Association to Advance Collegiate Schools of Business (AACSB)
- European Quality Improvement System (EQUIS)
- Association of MBAs (AMBA).
Only 1% of business schools worldwide hold triple accreditation. Our Business School is part of this elite group and this accolade is a huge endorsement. It reflects the investments we make for our students through providing:
- a high-quality teaching environment
- innovative programming
- active engagement with industry.
View profiles of the module leaders for this course:
- Dr Andreas Giazitzoglu (Degree Programme Director)
- Dr Mona Nassar
- Dr Mariachiara Barzotto
- Mr Charles Kemp
- Dr Ana Popovic
- Professor Natalia Yannopoulou
- Dr Ana Javornik
- Dr Saurabh Bhattacharya
- Professor Klaus Schoefer
- Professor Matthew Gorton.
Newcastle University Business School is one of the largest Schools in the University, with over 3,100 students representing over 80 nationalities. The School's new location and modern design allows it to:
- unite world-class research, teaching, enterprise and innovative activities under one roof
- develop and strengthen relationships between staff and students
- facilitate collaborative links between the School and the business community.
Our facilities provide:
- a flexible and dedicated conference suite with panoramic views across the city
- Wi-Fi enabled connectivity throughout the building, including three computer clusters housing approximately 120 PCs
- four large lecture theatres and 21 seminar rooms, providing comfortable teaching and group study space
- a dedicated Hub, Base, and Lounge providing a balanced mix of study space and relaxation areas
- a contemporary café.
View some of the Business School facilities.