| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| MSc | Full-time | 12 months | find out | find out | find out |
Our Digital Business (e-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. You will develop as a top expert in attracting, engaging and retaining customers by using e-business systems.
About this course
Develop as a top expert in attracting, engaging and retaining customers by using Digital Business systems. Our Digital Business (E-Marketing) MSc combines:
This course addresses the full customer relationship cycle. This includes:
Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction.
This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.
What you'll learn
You'll learn about:
By the end of the course you'll meet the most demanding professional and academic requirements.
Your development
Through the course you'll:
You'll also
Accreditation
Newcastle University Business School is accredited by the:
Only 1% of business schools worldwide hold this triple crown. Our accreditations reflect the investments we make for our students through providing a high quality teaching environment, innovative programming and active engagement with industry.
Our staff
This course has strong links with industry. Our staff are world-class researchers. Several have been successful:
They have worked in government agencies or corporations such as:
You'll be taught by:
Delivery
This master’s degree offers you a stimulating curriculum and a supportive teaching and learning environment.
Newcastle Helix
Benefit from connections with Newcastle’s £350 million flagship project the ‘Newcastle Helix’. This brings together:
This ambitious project is stimulating far-reaching networks in technology and systems innovation.
Facilities
Newcastle University Business School is one of the largest Schools in the University. We have over 3,500 students representing over 83 nationalities. This valuable network extends beyond our current students to include:
The Business School is based in a building within the Newcastle Helix development – Newcastle's emerging business district.
Our facilities provide:
Find out more about Newcastle University Business School
See Fees and Funding tab in the Programme information in our online Prospectus.
https://www.ncl.ac.uk/postgraduate/courses/degrees/digital-business-e-marketing-msc/#fees&funding
A 2:1 honours degree, or international equivalent, in any discipline.
International Students
To study this course you need to meet our Band 6 English Language requirements:
Direct Entry: IELTS 6.5 overall (with a minimum of 6.0 in all sub-skills)
If you have lower English Language scores, you may be accepted onto a pre-sessional English course.
Our typical English Language requirements are listed as IELTS scores but we also accept a wide range of English Language tests.
The equivalent academic qualifications that we accept are listed on our country pages.
Pre-sessional English Course Requirements
You can study a pre-sessional English course at our INTO Newcastle Centre.
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