Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. You will develop as a top expert in attracting, engaging and retaining customers by using e-business systems.
About this course
This course addresses the full customer relationship cycle, which includes marketing, sales and service.
Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the Internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction.
This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.
What you'll learn
You will learn about:
- the business value of technology
- your personal development as an entrepreneur
- the feasibility of disruptive e-business models
- business planning and new ventures
- the link between strategy and e-business systems
- business processes
- business intelligence
- organisational alignment
- the marketing functions in organisations
- customer relationship management
- experience real-life practice as you develop an enterprise start-up. You will apply lean start-up theory by getting involved in creativity, innovation and the design to your digital business
- prepare for your career in the digital world of business through our School-wide employability and professional development programme
- use industry standard software to analyse data in our new Data Analytics for Managers module to address organisational problems and opportunities
- connect with, and hear from, digital and tech innovation leaders through guest lectures
- explore how to discover value and access challenges from emerging business and technology
Newcastle University Business School is accredited by the:
- Association to Advance Collegiate Schools of Business (AACSB)
- European Quality Improvement System (EQUIS)
- Association of MBAs (AMBA)
Only 1% of business schools worldwide hold this triple crown and we are one of only 20 to have these accreditations in the UK.
Our accreditations reflect the investments we make for our students through providing a high quality teaching environment, innovative programming and active engagement with industry.
This course has strong links with industry. Our staff are world-class researchers and some have been successful entrepreneurs, consultants or top level managers in government agencies or corporations such as IBM, Oracle, and Philips. You will be taught by:
- Dr Janette Young (Degree Programme Director)
- Dr Arturo Vega
- Dr Rebecca Casey
- Professor Savvas Papagiannidis
- Dr Josephine Go Jefferies
- Dr Ana Javornik
- Professor Matthew Gorton
- Dr Karen Elliott.
Our course offers a complete and balanced combination of modules on e-business. You will start by studying the fundamentals of e-business, gradually developing your analytical and practical skills. By the end of the course you will meet the most demanding professional and academic requirements.
Benefit from connections with Newcastle’s £350 million flagship project the ‘Newcastle Helix’, which brings together academic, the public sector, communities, business and industry. This ambitious project is stimulating far-reaching networks in technology and systems innovation.
Newcastle University Business School is one of the largest Schools in the University, with over 3,100 students representing over 80 nationalities. The School's new location and modern design allows it to:
- unite world-class research, teaching, enterprise and innovative activities under one roof
- develop and strengthen relationships between staff and students
- facilitate collaborative links between the School and the business community.
Our facilities provide:
- a flexible and dedicated conference suite with panoramic views across the city
- Wi-Fi enabled connectivity throughout the building, including three computer clusters housing approximately 120 PCs
- four large lecture theatres and 21 seminar rooms, providing comfortable teaching and group study space
- a dedicated Hub, Base, and Lounge providing a balanced mix of study space and relaxation areas
- a contemporary café.
View some of the Business School facilities.