Our Marketing MPhil and PhD programmes involve the production of new knowledge through original research and advanced scholarship, exploring a field of marketing in detail. PhD research should produce a thesis which includes material worthy of academic publication.
Research strengths at Newcastle University Business School are focused in a number of groups or themes. Each of these involves externally funded research, international collaboration and the active involvement of doctoral students.
Research in the marketing group focuses on a wide range of aspects of consumer behaviour. Ongoing projects and interests cover the UK, European and international contexts.
Specific areas of research expertise include:
- consumer behaviour
- service marketing
- retail marketing
- sustainability marketing
- international marketing
- marketing communications
- marketing in the creative industries
- internet and direct marketing
- marketing strategy
There are opportunities for you to study in any of these disciplines. You will undertake supervised independent study and be assessed through a single written document supported with a viva voce examination. This involves detailed understanding of:
- the methods, techniques and approaches needed to produce such knowledge
- the wider context of the subject of study
Profiles of the marketing staff who are potential supervisors:
- Dr Eleftherios Alamanos
- Professor Christof Backhaus
- Professor Markus Blut
- Professor Andreas Eggert
- Dr Raffaele Filieri
- Dr Matthew Gorton
- Dr Nima Heirati
- Professor Fred Lemke
- Dr Lucy Lu
- Professor Savvas Papagiannidis
- Professor Klaus Schoefer
- Professor Martin Wetzels
- Dr Natalia Yannopoulou
Newcastle University Business School is accredited by the:
- Association to Advance Collegiate Schools of Business (AACSB)
- European Quality Improvement System (EQUIS)
- Association of MBAs (AMBA)
Only 1% of business schools worldwide hold this ‘triple accreditation’. This accolade is a huge endorsement that reflects the investment we make for our students through providing a high quality teaching environment, innovative programming and active engagement with industry.
Newcastle University Business School is one of the largest Schools in the University, with over 3,100 students representing over 93 nationalities. The School's location and modern design creates a dynamic centre point for a valuable network of regional, national and international thought leaders, alumni and leading professions.
Our facilities provide:
- a flexible and dedicated conference suite with panoramic views across the city
- Wi-Fi enabled connectivity throughout the building, including three computer clusters housing approximately 120 PCs
- four large lecture theatres and 21 seminar rooms, providing comfortable teaching and group study space
- a dedicated Hub and Base, providing a balanced mix of study space and relaxation areas
- a contemporary café
View some of the Business School facilities.