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Marketing identifies, anticipates and satisfies customer needs and is integral to effective business strategy. It fuses psychology, management and consumer behaviour to maximise profit in a global marketplace.
It is highly vocational: you will learn theory in-depth then apply it to the real world through case studies and applied student projects linked to industry.
You will develop the practical skills needed to succeed in this fast-paced industry, and learn practical topics such as:
- market research methods
- marketing communications
- strategic marketing
Further enhance your employability with an optional work (or study) placement in the UK or Europe, with top names such as Nike, HP, Microsoft and Disney.
Highlights of this degree
Quality and ranking
Quality and ranking
The quality of the marketing degrees at Newcastle is recognised with a top 10 ranking in The Complete University Guide 2017.
Professional accreditation
Professional accreditation
This degree has been approved and accredited by the Chartered Institute of Marketing (CIM) and meets the qualification entry criterion for the CIM's Chartered Postgraduate Diploma in Marketing.
It is also accredited by the Institute of Direct and Digital Marketing meaning you are eligible to sit the examinations for the Certificate in Direct and Digital Marketing Principles.
Work placement or study abroad
Work placement or study abroad
You can choose to spend a year between your second and third year of study in a 12-month work placement in the UK or overseas, or studying at one of our partner universities abroad.
Study abroad
You can study abroad at one of our partner universities in Europe through the Erasmus exchange scheme. We currently have partners in Denmark, Finland, France, Holland, Norway, Spain and Sweden.
Work placement
You will gain valuable industry experience from taking a 12-month work placement in a UK or overseas business.
The Business School's dedicated Placement Officer and the University's Careers Service will help you find a placement that matches your skills and interests.
We've placed students in a range of companies including: IBM, Disney, Procter & Gamble, Nissan, Marks & Spencer, Unilever, Accenture, Cummins, GSK and Microsoft.
This year placement students are working in roles such as market assistants or assistant brand managers within large multinational corporations. They are undertaking projects including:
- developing the social media strategy for HP Enterprise Group
- assisting in the running of events in retail stores for Apple
- building the new corporate website for Dr. Oetker
- providing support to the PR team within Barbour
- forecasting and analysing sales orders for the women's training category of Nike
Find out more about work placements and study abroad opportunities on the Business School's website.
Vocationally oriented
Vocationally oriented
Our approach is vocationally oriented. We cover theory in depth and then apply it to the real world either by case studies or through applied student projects.
We also have strong links with local, national and international companies to help you gain real-world experience throughout your course.
You'll have the opportunity to take an optional work placement between Stages 2 and 3, and can choose to take part in a team-based Marketing Consultancy Project in your third year. This project gives you the chance to act as a consultant for a real-life company working on a challenge that they are currently experiencing.
Facilities and support
Facilities and support
Facilities
This degree is run by Newcastle University Business School, based in our state-of-the-art building within Newcastle's emerging business district. Our Business School's facilities include:
- 120 PCs across three hi-tech computer clusters
- Wi-Fi connectivity throughout the building
- social spaces for learning and relaxation
- bookable meeting rooms
Take a virtual tour of our building.
Careers support
You'll have access to a wealth of resources and support to enhance your employability, including:
- specialist careers and business start-up support from the University's award-winning Careers Service
- career management sessions with our dedicated Business School Careers Adviser
- an Annual Career Development Week, to help you improve your employability skills and meet potential employers
- work experience opportunities while studying with us
- Business School summer internship scheme
We're also one of 140 business schools worldwide to be accredited by the EQUIS scheme for our managerial and entrepreneurial skills development.
Support
You will have an academic member of staff as a personal tutor throughout your degree. They can help with academic and personal issues.
Peer mentors will help you in your first year. They are fellow students who can help you settle in and answer any questions you have.
There's also a Board of Students so you can share your views about the degree.
Teaching and assessment
Teaching and assessment
Teaching methods
Your contact time may involve two lectures per week per module, or one lecture and one seminar per module.
Assessment methods
You will be assessed by:
- written examinations
- essays
- project work and portfolios of practical work
- oral presentations
- computer-based multiple-choice questions
- dissertation or individual reflective report
Find out more
Teaching and assessment methods may vary from module to module. More information about each module including specific assessment credits and contact hours, can be found in the Course Details section.
Visit our Teaching and Learning pages to read about the outstanding learning experience available to all students at Newcastle University.
Student profile Bradley, Marketing BSc Honours
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Next step: Course Details
Apply
Before you apply you will need to check the entry requirements for your chosen degree. We accept a wide range of qualifications offered for entry to our degrees. We welcome applications from international students.
Applying to Newcastle University through UCAS
To apply for undergraduate study at Newcastle you must use the online application system managed by the Universities and Colleges Admissions Service (UCAS).
UCAS codes for Newcastle University
- institution name - NEWC
- institution code - N21
UCAS buzzword
Ask your teacher or adviser from your school or college for the UCAS buzzword. You need the buzzword when you register on the Apply system. This makes it clear which school or college you are applying from.
All UK schools and colleges and a small number of EU and international establishments are registered with UCAS.
If you are applying independently, or are applying from a school or college which is not registered to manage applications, you will still use the Apply system. You will not need a buzzword.
Making your application
On the UCAS website you can also find out more about:
- application deadlines and other important dates
- offers and tracking your application
Application decisions and enquiries
Find out more about our admissions process and who to contact if you need help with your application.
Careers
Marketing careers
At Newcastle University Business School, we provide an extensive range of opportunities to all students to enable you to develop personal, employability and enterprise skills and to give you a real edge in the employment market after you graduate.
In 2009, 83 per cent of UK and EU Newcastle University Business School graduates who responded to our survey were in employment or further study within six months of graduating. Feedback from employers on the quality of our graduates continues to be excellent.
The success of our graduates is reflected in the globally recognised list of companies within which a number have found employment, including:
- Ipsos Mori
- L'Oreal
- Accenture
- Media Comm
- Microsoft
- Sainsbury's
- Von Essen Hotels
- Shell
- Nestlé
- HSBC International
