This distinctive dual award course has been designed to meet the needs of excellent graduates who aspire to a global role in marketing. On completion you will be awarded an Advanced International Business Management and Marketing MSc from Newcastle University and an International Business Management MSc from the University of Groningen.
The course evaluates the main aspects of business in an international context with a focus on marketing including:
- brand management
- marketing communications management
- customer relations management
Your studies are focused on the comparative analyses of countries, institutions, cultures and the strategic decision-making of companies operating within this environment. In recent cohorts, our students engaged with a number of organisations including L'Oreal and Heineken.
Upon completion of the course you will have:
- advanced knowledge and understanding of how to improve the quality of management, leadership and practice in organisations
- enhanced general intellectual development, including the improved capacity for enquiry, problem solving, critical thinking and analysis
- advanced ability to communicate and cooperate with individuals from different cultural backgrounds
The collaborative approach to this course provides you with the opportunity to:
- study a distinctive and internationally focused curriculum in business and management
- study at two highly respected and traditionally focused universities
- gain a postgraduate dual award enabling you to prepare for and/or further develop a successful career in international business and management.
- live in two of Europe's most exciting and friendly cities
During semester one you will study at the Faculty of Economics and Business at the University of Groningen. Semester two is taught at Newcastle University Business School. In Semester three you will complete your dissertation at either university. You will be allocated one dissertation supervisor from each university.
Newcastle University Business School is accredited by the:
- Association to Advance Collegiate Schools of Business (AACSB)
- European Quality Improvement System (EQUIS)
- Association of MBAs (AMBA)
Only 1% of business schools worldwide hold this triple crown and we are one of only 20 to have these accreditations in the UK.
Our accreditations reflect the investments we make for our students through providing a high quality teaching environment, innovative programming and active engagement with industry.
You will study the following modules:
Semester two is undertaken at Newcastle University Business School where you study the following modules:
- NBS8052 International Marketing (10 credits, 5ECTS)
- NBS8269 Research Methods for Business and Management Dual Award (10 credits, 5ECTS)
- NBS8509 International Brand Management (10 credits, 5ECTS)
- NBS8510 International Marketing Communications Management (10 credits, 5ECTS)
- NBS8513 Role of Business in Society (10 credits, 5ECTS)
University of Groningen
- GRON101 International Business Strategy (10 credits, 5ECTS)
- GRON107 Comparative Institutional Analysis (10 credits, 5ECTS)
- GRON108 International Finance (10 credits, 5ECTS)
- GRON109 Industrial Relations (10 credits, 5ECTS)
The GRON code numbers are provisional codes allocated by Newcastle University. The University of Groningen refers to modules by descriptive title only.
While in Groningen, you will select one elective module (10 credits, 5ECTS) from a list provided annually by the Degree Programme Director.
While in Newcastle you will select one elective module (10 credits, 5ECTS) from the following:
- NBS8236 Customer Relationship Management (10 credits, 5ECTS)
- NBS8518 Small Business Marketing and Management (10 credits, 5ECTS)
- NBS8519 E-Marketing (10 credits, 5ECTS)
Whilst in Groningen candidates will select three elective modules 10 credit (5ECTS) from a list to be provided annually by the Degree Programme Director.
- GRON134 Elective 1 (10 credits, 5ECTS)
- GRON108 Elective 2 (10 credits, 5ECTS)
- GRON109 Elective 3 (10 credits, 5ECTS)
The compulsory dissertation will be taken over semester 3 of year 1 and semester 1 of year 2+ and will be jointly supervised and delivered by Newcastle and Groningen.
- NBS8199 Dissertation (Dual Award) (50 credits, 25ECTS)
Modules might change for your year of entry.
How to Apply
The application deadline for 2015 entry has passed.
Applications for September 2016 entry can be made from 1 July 2015 onwards. Applications should be made to the University of Groningen. For more information contact us.