For more information about E-Business (E-Marketing) at Newcastle University Business School, Newcastle University, please visit the webpage using the button above.

The award

How long you will study
12 Months

Domestic course fees
GBP 6000 per year

How you will study

Course starts
find out

International course fees
GBP 16500 per year

All study options

About E-Business (E-Marketing) at Newcastle University Business School, Newcastle University


Our E-Business (E-Marketing) MSc combines e-business with marketing, sales and customer service to address the customer relationship cycle. You will study topics ranging from e-sales to campaign management and online self-service. The course examines in detail how technology, business, entrepreneurship and people factors affect the success of e-marketing efforts.

E-business success combines leading technologies, long-term business strategies, entrepreneurial capacity to implement strategies through technology and the alignment of peoples' behaviour inside and outside the organisation.

Successful strategies include marketing, sales and service to address the full customer relationship cycle. For example, Amazon markets products based on the tracking of consumer activities on the Internet. Following a transaction, staff must be able to solve or escalate issues at any point of the interaction. All this relies on fully integrated systems, the cohesive work of different functional areas and a strong customer-centric culture.

Through the course you will develop knowledge of:

  • the business value of contemporary technologies
  • your personal development as an entrepreneur and intrapreneur
  • the feasibility of disruptive e-business models
  • business planning and new ventures
  • the link between business strategy and systems
  • business processes, such as the ones involving clients and suppliers
  • the management and development of e-business systems
  • the marketing function in organisations
  • customer relationship management
  • the strategic use of the Internet and systems to attract, engage and retain customers

Topics you will cover include:

  • social media planning
  • mobile commerce
  • big data analytics
  • behavioural targeting
  • data mining
  • campaign management
  • e-mail marketing
  • e-sales
  • call centres
  • online self-service
  • contact channels integration
  • customer segmentation and life cycle
  • customer-oriented culture


The E-Business (E-Marketing) MSc is for professionals from any academic background who want to excel in marketing, sales and customer service. It is suitable if you want to work for a technology start-up or multinational company, including product and service providers.

Our graduates progress into careers as consultants, managers or business leaders. The course is also relevant to industry analysts and product development managers in the e-business sector. Some graduates from our E-Business courses have worked for international companies, such as:

  • Google
  • Yahoo
  • Dell
  • KPMG
  • Ernst & Young
  • PwC
  • Hewlett-Packard
  • The Hut Group
  • Travix International
  • Hitachi Solutions
  • BAE Systems Applied Intelligence
  • Ctrl-Shift
  • HSBC
  • Lloyds Banking Group
  • GlaxoSmithKline
  • Datwyler
  • Walmart

Other graduates have used their acquired expertise to start up their own companies, or develop their family business.


Our course offers a complete and balanced combination of modules on e-business. You will start by studying the fundamentals of e-business, gradually developing your analytical and practical skills. By the end of the course you will meet the most demanding professional and academic requirements.

Our staff are world-class researchers who have also been successful entrepreneurs, consultants or top level managers.

Newcastle Science City

We are a lead partner in Newcastle Science City. The initiative aims to maximise Newcastle's scientific potential and enhance our reputation for world-class science.

Newcastle Science City aims to create new businesses, attract investment and strengthen science networks. The initiative has created an entrepreneurial, technological and vibrant culture, which is at the core of our E-Business MSc.



Newcastle University Business School is accredited by the:

  • Association to Advance Collegiate Schools of Business (AACSB)
  • European Quality Improvement System (EQUIS)
  • Association of MBAs (AMBA)

Only 1% of business schools worldwide hold this triple crown and we are one of only 20 to have these accreditations in the UK.

Our accreditations reflect the investments we make for our students through providing a high quality teaching environment, innovative programming and active engagement with industry.


    Compulsory modules

    You will take the following compulsory modules (60 credits):

    • NBS8263 Competing with IT
    • NBS8139 Enterprise and Entrepreneurial Management: A Critical Exploration
    • NBS8321 Strategy, Management and Information Systems
    • NBS8322 E-Business
    • NBS8323 E-Commerce Start-up

    You will take further compulsory modules (120 credits):

    • NBS8011 Dissertation
    • NBS8062 Research Methods (ICE/ABC/E-Business)
    • NBS8236 Customer Relations Management
    • NBS8519 E-marketing
    • NBS8526 Principles of Marketing

      How to Apply

      Use our Applicant Portal to apply for your course. We have a step-by-step guide to help you.

      Start dates

      The course starts in September. There is no application closing date for this course.

      We suggest international students apply at least two months before the course starts. This is so that you have enough time to make the necessary arrangements.


      If you live outside the UK/EU you must:

      • pay a deposit of GBP1,500
      • or submit an official letter of sponsorship

      The deposit is payable after you receive an offer to study at Newcastle University. The deposit is non-refundable, but is deducted from your tuition fees when you register.

        Study options for this course

        • The award How you will study How long you will study Course starts Domestic course fees International course fees
        • The awardMScHow you will studyFull-timeHow long you will study12 months
          Course starts find outDomestic course feesGBP 6000 per yearInternational course feesGBP 16500 per year

        Notes about fees for this course

        2017-2018 fees

        The fees displayed here are per course.



        Full time: GBP 6,000


        Full time: GBP 16,500

          Entry requirements for this course

          Contact Newcastle University Business School, Newcastle University to find course entry requirements.

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