BA (Hons) Marketing Management (BA (Hons))


For more information about BA (Hons) Marketing Management at Rushmore Business School, please visit the webpage using the button above.

The award
BA (Hons)

How long you will study
1 - 3 Years

Domestic course fees
find out

How you will study

Course starts
February, July

International course fees
EUR 4000 per year

All study options

About BA (Hons) Marketing Management at Rushmore Business School


The BA (Hons) Marketing Management award facilitates understanding of the theories and concepts that underpin effective marketing, and the practical skills required to undertake a career in marketing. Key areas covered include the underpinning core modules of marketing principles and marketing in practice, together with additional modules on consumer behaviour, marketing research, marketing communications and international marketing. Combined with other strategic marketing and general business modules, this enables students to acquire a clear understanding of the central role of marketing within the business world, and how the contemporary marketing management impacts in a variety of contexts.

Course Objective
  • To provide a coherent, broad based programme of study of business organisations and their management within the context of a changing, sustainable external environment.
  • To develop self aware, reflective students that take responsibility for their own learning and demonstrate a responsibility to fellow learners.
  • To provide a stimulating and accessible programme of study to develop a range of intellectual and practical transferable skills that will enable graduates to add value within the work place
  • To provide contextualized assessment and project based tasks that enables students with different abilities and different educational experiences to apply knowledge and skills appropriately
  • To facilitate progression by providing the educational foundation that is relevant to further study and lifelong learning.
Course Structure (Modules)
  • Marketing Research and Information
  • Strategic Management (Part 1)
  • Strategic Management (Part 2)
  • Integrated Marketing Communications
  • Brand Management
  • International Marketing
  • Marketing Management Project
  • Consumer Behaviour
  • Contemporary Management Issues
  • Study options for this course

    • The award How you will study How long you will study Course starts Domestic course fees International course fees
    • The awardBA (Hons)How you will studyFull-timeHow long you will study1 - 3 year
      Course startsFebruary, JulyDomestic course fees find outInternational course feesEUR 4000 per year

    Entry requirements

    Completion of a Higher National Diploma (HND) or a Diploma or Associate Degree (or equivalent) in a related field of study at level 5 from a recognised institution

    Don't meet the entry requirements?

    Consider a Foundation or Pathway course at Rushmore Business School to prepare for your chosen course:

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