Global Digital Marketing (PG Dip)

the United Kingdom

For more information about Global Digital Marketing at University of Essex Online, please visit the webpage using the button above.

The award
PG Dip

How long you will study
16 Months

Domestic course fees
GBP 7482 per total

How you will study
part-time

Course starts
September

International course fees
GBP 7482 per total

All study options

About Global Digital Marketing at University of Essex Online

In the modern business world, it is essential for marketers to have a solid understanding of the increasing number of digital channels available. It is especially important that they are aware of the opportunities created by them on an international scale, as well as the challenges that arise.

This short postgraduate marketing course introduces you to a variety of crucial strategies to promote products and services and the underlying theory behind them. You can choose to study a range of topics including:

  • the external context in which international businesses operate and the opportunities and challenges posed
  • the internal processes that occur within a consumerĀ“s mind and how to choose corresponding marketing strategies
  • management of internal and external communications aimed at creating a favourable point of view among stakeholders
  • data analytics for managers, including the technical aspects of collecting and organising data

Alongside the specialist knowledge you gain, you will also improve your skills in communication, critical thinking and research. Towards the end of your studies you will have the opportunity to advance onto the full Masters.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardPG DipHow you will studyPart-timeHow long you will study16 months
    Course startsSeptemberDomestic course feesGBP 7482 per totalInternational course feesGBP 7482 per total

Entry requirements

We know that many people from non-traditional backgrounds would succeed on our courses! That's why we offer two different entry routes, taking into account your prior work experience and relevant qualifications. You will also need to meet our English language requirements.

Additionally, you will need to pass your first assignment set within your two-week induction period of the course in order to continue with your studies.

Academic entry route

In order to satisfy the academic entry route requirements for our PG Dip Global Digital Marketing, as a minimum you must have an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant professional qualification.

Work experience entry route

In order to satisfy the work experience entry route requirements for our PG Dip Global Digital Marketing, as a minimum you must meet have at least three years' relevant work experience in marketing.

English language requirements

As our courses are delivered in English, a high proficiency with English is required. If English is not your first language, your English ability should be equivalent to an IELTS (Academic) score of 6.0. Don't worry if you don't hold an IELTS or equivalent qualification - we offer a free online English test to assess your proficiency.

You don't need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of these countries.

What students think about University of Essex Online

    Andy Robertson, BA (Hons) Business and Management

    Testimonial from Andy Robertson, BA (Hons) Business and Management, student at University of Essex Online

    “Being a naval chap, I thought that I was a broad, adaptable, comfortable manager.

    However, as a mature student, the vagaries and pressures of work take priority and zap your energy, making the balance beyond work, between family and study even more precarious.

    In maintaining the balance between work, study and home life, I learned that one has to set aside a period known as the “study period” and sacrifice being idle! Giving up free time simply means giving up time without purpose, a really neat trick of useful time management. And when in doubt, I sought the great bunch of tutors and student advisers at University of Essex Online.”

    Breshana Francis, CertCE Law

    Testimonial from Breshana Francis, CertCE Law, student at University of Essex Online

    "I am a Jamaican living in Qatar with my family as expats; we can be called upon to relocate to another country at any time. The University of Essex Online law programme fits perfectly with this lifestyle, as it provides the flexibility that I need to pursue my studies vigorously and to keep up with my ever-changing environment.

    I was able to achieve my CertCE Law, which allows me to continue studying towards an LLB qualification. The University of Essex Online law degree programme has developed and shaped my mind to think like a lawyer from the start of my studies.

    During this time, I can work, take a holiday and have family time as this is only possible through The University of Essex Online programmes."

    Aisha Legge, MBA (Human Resource Management)

    Testimonial from Aisha Legge, MBA (Human Resource Management), student at University of Essex Online

    "I wish I’d started my MBA years ago. I feel like I’m part of a community. I created a WhatsApp group for students based in the UAE and we physically meet up regularly. If I can’t watch any lectures live because of the time difference I can watch them on demand and our tutors try to be flexible with their office hours.

    Even though we’re miles away from the Essex team, they’re always willing and able to help with any issues or questions I have. My student adviser, Marie, replies promptly, is always able to assist me and offers support in my studies.

    My hope is that my MBA will help with career advancement and open doors to opportunities with potential employers in the future."

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