IntroductionTourism in Action Tourism, Events and the Environment Marketing Communications for Tourism Project International Leisure Tourism Marketing Contemporary Issues in Tourism Project Business Negotiation Techniques
The BA (Hons) Tourism Management award recognises the integrated nature of business and tourism requiring students to understand the context, nature, role and significance of tourism functions in business and other settings. Both are particularly examined in a global context and set against the current debate on the environment. This enables students to acquire a clear understanding of the central role of tourism within the business world and in the wider sustainability setting. Students will be encouraged to develop well-researched, logical, and integrated solutions to multi-faceted problems in uncertain and dynamic content.
Course ObjectiveThis programme has been designed to meet the following aims:
- To provide a stimulating programme of study to develop intellectual and practical transferable skills enabling graduates to add value to their own lives and in the work-place.
- To enable students to select, to some degree, aspects of tourism and events in accordance with their interests and ambitions.
- To develop self-aware, reflective students that take responsibility for their own lifelong learning.
