Marketing and International Management (MSc)

Henley Business School, University of Reading the United Kingdom

For more information about Marketing and International Management at Henley Business School, University of Reading, please visit the webpage using the button above.

The award
MSc

How long you will study
9 - 24 Months

Domestic course fees
find out

How you will study
full-time, part-time

Course starts
October

International course fees
find out

All study options

About Marketing and International Management at Henley Business School, University of Reading

Content

The programme is designed to provide students with a broad-based understanding of marketing in the international management context. Students are provided with an analytical toolkit that will enable them to understand why marketing is central to business activity; when and how marketing strategies can be developed on a global scale; the relationship between firms and consumers, and the ways in which firms use marketing in supply chains. It explains why firms adopt particular marketing practices and how these practices are likely to evolve in a complex and changing international business environment.

This programme is designed for students with an undergraduate degree in any discipline, who wish to study marketing as a foundation for their professional career.


Structure

Compulsory Modules

  • International Strategic Management

  • Global Marketing Management

  • Financial Management

  • Principles of Marketing

  • Corporate Social Responsibility

  • Marketing and Consumer Society

  • Supply Chain Management and Business Marketing

  • Study Skills

  • Contemporary Management Practice

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-time, Part-timeHow long you will study9 - 24 months
    Course startsOctoberDomestic course fees find outInternational course fees find out

Entry requirements for this course

Contact Henley Business School, University of Reading to find course entry requirements.

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