Consumer Behaviour and Marketing (BSc (Hons))

University of Reading the United Kingdom

For more information about Consumer Behaviour and Marketing at University of Reading, please visit the webpage using the button above.

The award
BSc (Hons)

How long you will study
3 Years

Domestic course fees
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How you will study
full-time

Course starts
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International course fees
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All study options

About Consumer Behaviour and Marketing at University of Reading

We live in a consumer-driven society. This course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.

It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by world-leading specialists, including strong collaborations with staff from the departments of Psychology and Food and Nutritional Sciences.

The University of Reading is ranked 11th in the UK for Marketing (Complete University Guide, 2018). While you study, you will have the opportunity to gain insights from outside speakers from industry.

An important part of the degree is a consumer-based market research project. You will work in groups alongside a real-life commercial or public sector client to develop a research proposal to address their business challenges. You will also work on a large-scale individual project conducting applied research.

In the final year, your dissertation enables you to study an area that you’re passionate about. Recent dissertations have discussed consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBSc (Hons)How you will studyFull-timeHow long you will study3 years
    Course starts find outDomestic course fees find outInternational course fees find out

Notes about fees for this course

Subject to the Government passing legislation to raise the minimum fee cap, we will raise undergraduate tuition fees from £9,000 to £9,250 for new UK/EU students applying to start courses in the 2017/18 academic year. You will not be affected by this rise if you have deferred entry to the 2017/18 academic year. The Government will confirm future arrangements for EU students in due course.

Entry requirements

English language requirements: IELTS 6.5, with no component below 5.5

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