Expand your knowledge of business, marketing and the food sector, and kick-start your career with a year in industry.
It develops skills in business management, marketing and economics designed to address key food industry challenges. You will have the chance to apply these skills to live food business problems. Working as part of a team, you will develop a research proposal to address a real food business brief, carry out the research and present your findings to the company. If you're thinking of starting your own food business, this course also offers opportunities to gain entrepreneurial skills and insight.
An exciting part of the course is a marketing research project, which enables you to work as a consultant for a real food business. Working as part of a team, you will develop a research proposal to address the client’s brief, carry out the research and present your findings to the company. Past projects have included a review of the pre-packed chilled deserts category for Waitrose and fairtrade awareness for the Day Chocolate Company. Other clients have included Sainsbury's, Hotel Chocolat, Procter & Gamble, Mars and United Biscuits.
During your final year, you will complete a dissertation on a food-related topic that covers at least one of the three major disciplines of the course (business management, marketing and economics). In the past, these have covered topics as varied as food insecurity in the Gambia and the importance of corporate ownership in consumer choice.
Placement - Between your second and final year you will carry out a paid industrial training placement, lasting a year. Placements can be located anywhere in the UK, and occasionally take place abroad. You could work within a wide variety of areas include food product development, account management, category management, brand development and business administration. Recently students have worked at major companies such as Disney, Warbutons, Mornflake and Waitrose. You will be given advice and support for finding the ideal placement, writing a CV and interview skills, by our dedicated placements officer. They will continue to support you throughout your placement year.