Masters in Marketing in Italy

  • Find out more about studying marketing

    Study Marketing

    Marketing plays an integral part in the success of a product. How things are marketed can establish who it is targeting, and how well it sells. It is the process of communicating the value of a product to its potential customers. As well as exploring the traditional marketing methods, you will also focus on modern sales and marketing techniques.

    Coursework

    An undergraduate degree will normally give you a foundation knowledge of marketing, and then give you an insight into more complex areas. You will likely cover marketing strategies, market research and marketing management, as well as exploring other areas.

    Your degree will be delivered mainly through lectures and seminars. You may be given chances to participate in a case study or work placement, which will allow you to gain experience of delivering a marketing strategy.

    Find out more about studying marketing
  • Find out more about studying marketing

    Study in Italy

    Italy has played an important role in recent reform of higher education known as “Bologna Process”, as one of the four countries that created the European Area of Higher Education, formed by signing the Sorbonne Declaration in 1998, which was to be the first step in the higher education reform.

    Find out more about studying in Italy

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