Marketing plays an integral part in the success of a product. How things are marketed can establish who it is targeting, and how well it sells. It is the process of communicating the value of a product to its potential customers. As well as exploring the traditional marketing methods, you will also focus on modern sales and marketing techniques.
An undergraduate degree will normally give you a foundation knowledge of marketing, and then give you an insight into more complex areas. You will likely cover marketing strategies, market research and marketing management, as well as exploring other areas.
Your degree will be delivered mainly through lectures and seminars. You may be given chances to participate in a case study or work placement, which will allow you to gain experience of delivering a marketing strategy.
Home to some of the world's oldest universities, Italy has a long history of providing high quality higher education to both domestic and international students. The country has not only played an integral part of the Bologna Process education reform, it was also one of the four countries that created the European Area of Higher Education. Both of these play an important role in widening the access to higher education across Europe, with international students from all over the world now able to experience an Italian university education, thanks to the country's contributions.
Social Media Marketing & Digital Communication Master Degree
IULM University of Milan Italy
Find out more See all matching courses
Master in Political Marketing Master
Rome Business School Italy
Find out more See all matching courses
Executive Master in Marketing & Sales (EMMS) MA
SDA Bocconi School of Management Italy
Find out more See all matching courses
IM4 – International Master in Marketing Management, Omnichannel and Consumer Analytics Other Masters
POLIMI Graduate School of Management Italy
Find out more See all matching courses
International Master in European Project Planning and Management Master Degree
Pixel Italy
Find out moreWant to see undergraduate courses? See undergraduate degrees in Marketing in Italy
Don't meet the entry requirements for these courses? Learn more about pathway programme options.
Learn more about Marketing courses in our detailed subject guide.
Sign up to StudyLink.com, the home of quality study abroad advice.
Sign up now
Find out more about the range of subjects that you can study at institutions around the world with our subject guides.
Read StudyLink's suggestions on your first steps when deciding where to study abroad, with helpful tips to make your decision easier.
International students finding it difficult to meet conditions of eligibility criteria can choose to enrol in pre-masters courses before applying for a masters degree programme.
Find out more about English language tests, your options and what is required as an overseas student.
Read more about studying abroad, and how it can boost your future career prospects.