Marketing plays an integral part in the success of a product. How things are marketed can establish who it is targeting, and how well it sells. It is the process of communicating the value of a product to its potential customers. As well as exploring the traditional marketing methods, you will also focus on modern sales and marketing techniques.
An undergraduate degree will normally give you a foundation knowledge of marketing, and then give you an insight into more complex areas. You will likely cover marketing strategies, market research and marketing management, as well as exploring other areas.
Your degree will be delivered mainly through lectures and seminars. You may be given chances to participate in a case study or work placement, which will allow you to gain experience of delivering a marketing strategy.
Home to some of the world's oldest universities, Italy has a long history of providing high quality higher education to both domestic and international students. The country has not only played an integral part of the Bologna Process education reform, it was also one of the four countries that created the European Area of Higher Education. Both of these play an important role in widening the access to higher education across Europe, with international students from all over the world now able to experience an Italian university education, thanks to the country's contributions.
POLIMI Graduate School of Management ItalyFind out more See all matching courses
Pixel ItalyFind out more
Want to see undergraduate courses? See undergraduate degrees in Marketing in Italy
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Learn more about Marketing courses in our detailed subject guide.
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