MASTER IN ART DIRECTING FOR FASHION (9 months- start date: April 2015), Polimoda International Institute Fashion Design & Marketing

Intuition Arms the Seeker

Art Directors are creative leaders and leaders of creativity, people endowed with an innate sensibility, imagination and capacity to make decisions. They dig below the surface of everyday life to develop a productive dialogue between vision, craft, visual art and the art of writing.

Art Directors coordinate and supervise all aspects of a creative organisation. In fashion and the luxury industry they form a bond between the departments of design, branding and communication. Art Directors may curate exhibitions, lead editorial activities or add a creative quotient to private or public institutions.

However, what makes a great Art Director is intuition, the ability to read between the lines and understand connections between the here and now, and the hereafter.

An Art Director brings what is considered as “unaccepted” inside the circle of the “accepted”, continuously pushing ethics and aesthetics beyond their boundaries. It’s about the kind of innovation that characterises fashion and luxury as a shared form of art, opening up new eras and spaces, launching new products, people and styles.

This research-based program introduces creative thinking processes through a non-linear methodology embracing curiosity, intuition and perception. The course is visionary yet practical, embracing all possible concepts within six interconnected areas of study: Craft, Calligraphy, Body, Dress, Imagery, and Space.