FASHION IS THE BEST COMMUNICATION
Designers convey messages and concepts through their collections and people demonstrate belongingness and distinction by wearing clothes and accessories. Fashion brands use the media to catch the attention of their audience or cleverly create a common ground of values and emotions with their potential followers. However, today the audience is becoming more and more like the creator and author and followers feel like leaders. People are challenging the fashion industry on the internet and in the streets through their personal opinions and styles and, at the same time, are in constant search for a deeper content in the old, solid, underground press. As a result magazines become books, the internet is the main territory of confrontation, and shops, fairs and runways, as points of sale, are turning into moments of communication. Therefore fashion discourse is today multi-directional, paradoxical and syncretic.
Fashion Communication aims to create strategic planners prepared for the fashion industry, aware of the specifics of the field and the tools of the trade, and ultimately able to plan an integrated communication action from the point of view of an agency, a brand or an independent player.
The master course is composed of two parallel modules. The first, Fashion & Communication, is strictly class based teaching fashion and strategic planning in their specifics and interconnections.
The second module is divided into three areas:
Media (e.g. magazines),
New Media (e.g. blogs),
Extra-Media (e.g. events).
Each area is composed of specialized courses including a practical work project.
Both modules feature resident and guest lecturers from the industry