Master Fashion Communication, Polimoda International Institute Fashion Design & Marketing

Polimoda International Institute Fashion Design & Marketing Italy

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The award
Other Masters

How long you will study
9 Months

Domestic course fees
EUR 18000 per year

How you will study

Course starts

International course fees
find out

All study options

About Master Fashion Communication at Polimoda International Institute Fashion Design & Marketing


Designers convey messages and concepts through their collections and people demonstrate belongingness and distinction by wearing clothes and accessories. Fashion brands use the media to catch the attention of their audience or cleverly create a common ground of values and emotions with their potential followers. However, today the audience is becoming more and more like the creator and author and followers feel like leaders. People are challenging the fashion industry on the internet and in the streets through their personal opinions and styles and, at the same time, are in constant search for a deeper content in the old, solid, underground press. As a result magazines become books, the internet is the main territory of confrontation, and shops, fairs and runways, as points of sale, are turning into moments of communication. Therefore fashion discourse is today multi-directional, paradoxical and syncretic.
Amazing and…challenging!

Fashion Communication aims to create strategic planners prepared for the fashion industry, aware of the specifics of the field and the tools of the trade, and ultimately able to plan an integrated communication action from the point of view of an agency, a brand or an independent player.

The master course is composed of two parallel modules. The first, Fashion & Communication, is strictly class based teaching fashion and strategic planning in their specifics and interconnections.

The second module is divided into three areas:
Media (e.g. magazines),
New Media (e.g. blogs),
Extra-Media (e.g. events).
Each area is composed of specialized courses including a practical work project.

Both modules feature resident and guest lecturers from the industry

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardOther MastersHow you will studyFull-timeHow long you will study9 months
    Course startsJanuaryDomestic course feesEUR 18000 per yearInternational course fees find out

Entry requirements

The course is open to graduates (or equivalent) holding a valid academic degree. Applicants with no academic degree but with significant working experience in the field will be considered. Knowledge of English is required. Attendance is mandatory

Other courses at Polimoda International Institute Fashion Design & Marketing

There are 14 other courses listed from Polimoda International Institute Fashion Design & Marketing. A selection of these are displayed below:

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