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Master Fashion Communication, Other Masters

Polimoda International Institute Fashion Design & Marketing, Italy

Polimoda International Institute Fashion Design & Marketing

Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
Other MastersFull-time9 monthsJanuaryEUR 18000 per yearfind out

About Master Fashion Communication, Other Masters - at Polimoda International Institute Fashion Design & Marketing

FASHION IS THE BEST COMMUNICATION

Designers convey messages and concepts through their collections and people demonstrate belongingness and distinction by wearing clothes and accessories. Fashion brands use the media to catch the attention of their audience or cleverly create a common ground of values and emotions with their potential followers. However, today the audience is becoming more and more like the creator and author and followers feel like leaders. People are challenging the fashion industry on the internet and in the streets through their personal opinions and styles and, at the same time, are in constant search for a deeper content in the old, solid, underground press. As a result magazines become books, the internet is the main territory of confrontation, and shops, fairs and runways, as points of sale, are turning into moments of communication. Therefore fashion discourse is today multi-directional, paradoxical and syncretic.
Amazing and…challenging!

Fashion Communication aims to create strategic planners prepared for the fashion industry, aware of the specifics of the field and the tools of the trade, and ultimately able to plan an integrated communication action from the point of view of an agency, a brand or an independent player.

The master course is composed of two parallel modules. The first, Fashion & Communication, is strictly class based teaching fashion and strategic planning in their specifics and interconnections.

The second module is divided into three areas:
Media (e.g. magazines),
New Media (e.g. blogs),
Extra-Media (e.g. events).
Each area is composed of specialized courses including a practical work project.

Both modules feature resident and guest lecturers from the industry

Entry requirements

The course is open to graduates (or equivalent) holding a valid academic degree. Applicants with no academic degree but with significant working experience in the field will be considered. Knowledge of English is required. Attendance is mandatory

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Other courses at Polimoda International Institute Fashion Design & Marketing

There are 14 other courses listed from Polimoda International Institute Fashion Design & Marketing. A selection of these are displayed below:

Fashion Design Bachelor Degree

Polimoda International Institute Fashion Design & Marketing

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Fashion Enterprise MA

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Master Collection Design Other Masters

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Master Fashion Brand Management Other Masters

Polimoda International Institute Fashion Design & Marketing

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Master Fashion Communication Other Masters

Polimoda International Institute Fashion Design & Marketing

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Master Fashion Merchandising & Management Other Masters

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Master Fashion Styling Other Masters

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Master Fashion Trend Forecasting Other Masters

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View all 14 courses at Polimoda International Institute Fashion Design & Marketing

Related Information

Find out more about studying in Italy