The modern travel bag, the little black dress, fragrances, open toe shoes, women’s trousers, bikinis, leather boots, the destructured jacket for men, skinny jeans, sunglasses at night, avant-garde shapes and cuts, these are only few of the products that created new eras and defined contemporary lifestyle along the decades. Great products are key as they reflect the spirit of the time, always repeating and yet always changing: menswear is the new womenswear, leather goods turned from accessory to core category and womanswear is challenged by wearable technology and the ultimate perspective of invisible-wear.
Merging and combining categories and roles brings to the forefront the importance of ‘who is actually working alongside designers’ in production. These experts preserve know-how and foster innovation, they check trends and maintain brand identity by maximizing creativity and balancing the collection. Furthermore, the success of e-commerce is redefining the role of the store, always less point of sale and increasingly a meeting point where techniques of up-selling and cross-selling are fundamental, as well as the ability to visualize the product in a creative way, not only in the store window.
This course creates an expert profile in fashion products, someone that understands the new scenario, is involved in production and retail, or, an expert that is the vital link between the two.
couse study plan:
Fashion Merchandising&Buying 1&2
Fashion Trend Lab
Operations and Logistics
Fashion Trade Marks
Customer Relationship Management
Business and Retail Management