This master’s programme is aimed at designers, who wish to develop their personal style in creating a fashion collection and their own business or brand. A highly specialised intensive programme, based on the fundamentals for achieving success in Fashion Design: creativity, assurance of expression, attention to individual cultural development, and passion for research.
The course gives an intensive training and shaping of personal style as a Fashion Designer and aims to stimulate personal and cultural development leading to the creation and presentation of a fashion collection in a professional and effective manner.
By the end of the master students will have acquired the ability to communicate the results of their academic career and will be able to produce an original, recognisable collection, fully expressing and embodying their own individual ideas and concepts.
The master’s programme takes you through the different steps in the creation, the development, the management and professional presentation of a designer’s collection.
In the first part of the course cultural background is strengthened through study and research into cultural and artistic concepts, and aspects of Contemporary Arts, Trends and Fashion. Skills in Illustration drawing techniques, computer graphics and styling will be characterised and personalised.
Artisan crafts and creativity in pattern cutting, tailoring, draping and printing techniques will be developed through different workshops and the realisation of prototypes based on original patterns of iconic, historical or ethnical garments.
Strategic and managerial skills will be practised through workshops and group sessions in which product development scenarios will be analysed and applied.
You will work in a team together with artisans, pattern cutters, art directors, and marketing and communication managers to develop products on different projects following a brief, giving you the possibility to broaden your competences as a team player.
Essential issues of Collection Management will be applied such as Line Planning, Supply Chains, Production Standards, Budget Control, Pricing and Costumer Relationships.
You will learn how to set up a Fashion Business, write a business plan, find partners, and relate to press and clients. During the course we will tutor participation at international fashion talent competitions.
At mid term a seminar will be organised with fashion professionals. You will present projects and collections as a team and individually as a designer.
Subsequently you will be taken through the stages of producing a final collection.
You will learn how to enhance your master’s final project, the creation and realisation of a collection of 5 outfits, using an interdisciplinary approach that can include an event, the creation of a portfolio, a shooting, a look book and internet or video presentations. At the end of the master’s course you will present your thesis collection to professionals in the industry, talent scouts, buyers and the media – becoming a distinctive author capable of creating and realising a signature collection.