StudyLink logo
Students on a university campus

Executive Master in Marketing & Sales (EMMS), MA

SDA Bocconi School of Management, Italy

SDA Bocconi School of Management Save to shortlist

Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
MAPart-time14 monthsJanuaryEUR 34500 per yearEUR 34500 per year

About Executive Master in Marketing & Sales (EMMS), MA - at SDA Bocconi School of Management

The Executive Master in Marketing & Sales (EMMS) by SDA Bocconi is a specialized and international master that runs over 14 months and is taught entirely in English. The executive format of the program means that traditional classes are combined with distance learning sessions, allowing you to work and study at the same time. The master focuses on sales and marketing, and offers you the opportunity to study not only at SDA Bocconi in Milano but also at ESADE in Barcelona and Madrid.

Unique learning activities: face-to-face lessons, distance learning lessons, business project. Overall, 48% of sessions are face-to-face and 52% are by distance learning.
Face-to-face lessons are held in three cities: Milan, Barcelona and Madrid.
EMMS diploma is a joint degree issued by two very prestigious business schools: SDA Bocconi and ESADE.

Module 1. January - March 2014

Fundamental 1
Marketing Management
Sales Management
Culture and Anthropology (“East and West”)

Residency module: 13th - 18th January 2014 (Milano)
Distance Learning: 20th January - 8th March 2014 (online)

Module 2. March - May 2014

Fundamental 2
Marketing Research
Brand Management
Going to the Market

Residency module: 10th - 15th March 2014 (Barcelona)
Distance Learning: 17th March - 10th May 2014 (online)

Module 3. May - July 2014

Extracting Value from the Customer
Price Strategy and Management
Channel Management

Strategic Marketing

Residency module: 12th - 17th May 2014 (Milano)
Distance Learning: 19th May - 5th July 2014 (online)

Module 4. July - September 2014

International Marketing management
Finance for Marketing & Sales
Integrated Marketing Communication

Residency module: 7th - 12th July 2013 (Barcelona)
Distance Learning: 14th July - 13th September 2013 (online)
Summer Break: 5th - 18th August 2013

Module 5. September - November 2014

Digital Enablers
F2F Workshop: Negotiation Skills
CRM and Business Intelligence
F2F Workshop: Making Marketing & Sales work

Residency module: 15th - 20th September 2014 (Madrid)
Distance Learning: 22th September - 8th November 2014 (online)

Module 6. November 2014 - January 2015

Marketing Creativity and Innovation
Sales Management 2
Residency module: 11th - 15th November 2013 (Milano)
Distance Learning: 18th November 2013 - 18th January 2014 (online)
Winter Break: 22nd December 2013 - 1st January 2014

Module 7. 18th – 20th February 2015 (Barcelona)

F2F Workshop: Communication Skills
New Trends in Marketing
Top Manager Address
Business project presentation
Graduation Ceremony

Entry requirements

- a university or bachelor degree- 3-5 years of work experience- proven knowledge of English (TOEFL or equivalent English proficiency test).

Courses you may be interested in at other institutions

Below are some suggested courses at other providers that you may also be interested in:

Cyber Security and Machine Learning Master Degree

Ovidius University of Constanta

Find out more

Cranfield's Women as Leaders Short Course

Cranfield School of Management

Find out more

Master of International Hospitality Management MBA

The Emirates Academy of Hospitality Management

Find out more

Management & Leadership MA

Webster Leiden Campus

Find out more

International Business MSc

TBS Education in Barcelona

Find out more

Import - Export UG:Diploma

International Career Institute

Find out more

Postgraduate pathways and pre-masters at other institutions

If you do not meet the entry requirements for this course then consider one of these postgraduate preparation courses from another institution:

Graduate Diploma in IT Management

Southern Cross University Online

Find out more

Data Science

James Cook University Online (JCU)

Find out more

Occupational Health and Safety

Edith Cowan University Online (ECU)

Find out more
See all Postgraduate pathway courses

Other courses at SDA Bocconi School of Management

There are 8 other courses listed from SDA Bocconi School of Management. A selection of these are displayed below:

Full-Time MBA MBA

SDA Bocconi School of Management

Find out more

Global Executive MBA MBA

SDA Bocconi School of Management

Find out more

Master in Corporate Finance (MCF) MSc

SDA Bocconi School of Management

Find out more
View all 8 courses at SDA Bocconi School of Management

Related Information

Find out more about studying in Italy