For more information about Marketing Management at Bocconi University, please visit the webpage using the button above.

The award
MSc

How long you will study
2 years

Domestic course fees
find out

How you will study
find out

Course starts
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International course fees
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All study options

About Marketing Management at Bocconi University

The Program is also offered in Italian

  • Marketing has become a major driver of both performance within organizations and organizational decisions. The program allows students to develop wide-ranging professional know-how in the area of marketing management, thanks to a unique combination of course contents.
  • It integrates an advanced preparation in essential marketing tools and fields such as quantitative methods, legal issues and digital marketing strategies with highly innovative approaches and competencies from different academic fields such as statistics, neuroscience or anthropological studies and their impact on marketing related fields such as consumer behavior.
  • Graduates are prepared to succeed in a rapidly changing globalized business world, having the necessary knowledge and skills that enable them not only to react but to proactively shape the marketing of the future.
  • They will be able to enter the job market in a variety of industries, from business-to-business to business-to-consumers, playing different roles within the marketing functional area. They can succeed in manufacturing, service, retailing and consultancy companies, as well as in market research and communication agencies.

If you're already enrolled, click here.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will study find outHow long you will study2 years
    Course starts find outDomestic course fees find outInternational course fees find out

Notes about fees for this course

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Entry requirements

Click here to read about admissions for this course

What students think about Bocconi University

    A great opportunity to make my dreams come true.

    Testimonial from A great opportunity to make my dreams come true., student at Bocconi University

    Daniela Di Rienzo

    "The digital world is my passion and the Bsc in Economics, Management and Computer Science is a great opportunity to make my dreams come true, to meet many different people and to try something new. I hope my first year as a university student will be full of passion, dedication, innovation and tradition as well!

    A chance to debate with people from all over the world.

    Testimonial from A chance to debate with people from all over the world., student at Bocconi University

    Edoardo Magalini

    "I was particularly impressed by the BSc in International Politics and Government ’s international environment and the chance to debate with people from all over the world. This gives you a first-hand look and you often discover that you have always looked at a situation only from your own point of view

    The possibility to combine the economics and management fields with the digital one.

    Testimonial from The possibility to combine the economics and management fields with the digital one., student at Bocconi University

    Matteo Montoro

    “Hi everyone, I’m Matteo and I come from Pistoia, city where I attended high school. I’ve always been fascinated by maths. Besides this I’ve been playing Bridge for 2 years now and the guitar since 6. Thanks to my parents I love travelling: I’ve visited many European cities and I’m looking forward to visiting new places in other continents! Regarding Bocconi I participated in an Open Day in Florence and I started collecting information on the BEMACS course, which starts in 2016. What I found very interesting about it is the possibility to combine the economics and management fields with the digital one. This is the reason why I chose it”.

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