Bocconi University offer the Bachelor of Science in Economics and Management for Arts, Culture and Communication, taught entirely in English. The program gives you a strong preparation in the field of Economics and Business along with a distinctive focus on the Humanities, enhancing your ability to listen and judge critically and constructively. Through its tailored content and teaching plan, the program aims to engage students who are curious about the artistic (museums, theaters and auction houses), cultural (publishing, music and television) and creative sectors (fashion, design, communication and urban development).
During the program, you will focus especially on project management through group projects and workshops inspired by companies and institutions, and managed by faculty members. Active learning is an essential feature of the curriculum and interaction between students with different backgrounds encourages an exchange of views and development of listening skills.
This Bachelor aims to produce managerial and entrepreneurial professionals able to work in international environments thanks to their ability to adapt and interact with different cultures and languages.
Milan, a city that hosts a large number of cultural companies and institutions, is the perfect setting for the program.
- Management of cultural companies and institutions
- Philosophy of art
- Method and Research in Arts
- Economic history
First foreign language
During the first year, you will be given a solid grounding in economics, management, quantitative methods and law, focusing on the creative industries and sectors, that will be strengthened during the second year.
The program also features specific courses in humanities. In particular, Method and Research in Arts is arranged into 3 courses (spread across the first and the second year), and allows students to learn the artistic and cultural language typical of the Western tradition. The first introductory course, in the first year, is compulsory.
- Cultural Anthropology
- Method and Research in Arts
Second foreign language
Soft skills seminar
In the second year, you will keep studying the main topics related to economics and management in the cultural industries. Accounting will teach you the basic logic and techniques of company accounting, and how to read related documents. Organization will help you understand how a company/institution is organized, and the individual behaviors and group dynamics within it.
Then you will undertake another course in humanities, Cultural Anthropology, and complete Method and Research in Arts with two monographic courses that provide you with the appropriate background needed to critically read, understand and appreciate specific subject areas, which may lead to a career choice. They can be freely chosen among:
- Visual Arts and Cultures
- Information, Narration, Media
- Music and Performing Arts
Finally, you will attend a seminar aimed at improving your leadership and managerial skills.
- Competitive strategy in creative industries
- Business Law
In the last year, you will complete your managerial preparation in the creative industries by studying topics such as Marketing, Strategy, Finance (both corporate finance and financial markets and institutions) and Business law. Moreover, you will have to choose one workshop (or replace it with an internship):
- Communication and Cultural Consumption Decisions
- Market Research for Cultural Settings
- Policies for Arts and Culture
- Tourism, Local Identity and Destination Management
- The Transformation of the Cultural Sector and the Art Market: Critical issues and cases
- Country Specific Business Models in Fashion and Luxury
- The Global Industry of Imaginaries
- User Generated Culture
- The Sustainability of Local Production in a Global World
- Digital Disruption and Entrepreneurship
You can also take part in a study abroad program at one of the partner universities abroad.