Innovative Business Design, MDes

As an ISD student, my journey has been filled with passion and exploration. I have always been curious about how to organically combine design and STEM. After experiencing ISD, I firmly believe it holds the key to this question, leading to a transformative shift in my perspective.

ISD opens up boundless possibilities in systemic design innovations. I not only acquired cutting-edge theory of intelligent technologies but also had opportunities to get hands-on with robotic arms, turning my ideas into tangible creations. The most significant transformation came when facing "wicked" real-world challenges. Through ISD's teachings, I honed my ability to approach these challenges from a systemic innovation perspective. This newfound confidence enables me to analyse problems holistically and identify fundamental solutions.

Additionally, ISD provided invaluable opportunities for collaboration with industry partners, from automotive companies to financial institutions. Working with them gave me practical skills and deepened my understanding of the transformative potential of intelligent systems in various sectors.

In conclusion, my ISD experience has been enriching. I wholeheartedly recommend ISD to aspiring students seeking to explore the unknown and change the future world. Its interdisciplinary approach, perspective transformation, and industry collaborations make it a cherished, authentic journey of professional growth.

The IBD programme incubates students' interdisciplinary understanding of principles in design, business and technology. Students will develop their ability to explore opportunities in businesses and industries with an emphasis on using design as a tool to facilitate whatever challenges that may arise. The focus of the curriculum leans to promote holistic comprehension of the project development process instead of having students merely work on a design, denoting that we care very much about the why behind a design, what opportunities it will bring, and how it addresses issues/ problems.

Our fellow students are excellent professionals from different design and educational backgrounds prior to the entrance to IBD. Working closely with one another certainly strengthens our field of expertise and expands our knowledge and vision through cross-disciplinary team collaboration.

Industry-sponsored project opportunities as a privilege are guaranteed and allow students to foster their professionalism from a practical perspective rather than as a student.

Lastly, I strongly recommend you join this programme if you want to progress into different or more advanced roles in your career or intend to create your own business.