Master in Digital Marketing & Communication Marketing Management, Master Degree

IAAD. - Institute of Applied Art and Design, Italy

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Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
Master Degree	Full-time	10 months	September	find out	find out

About Master in Digital Marketing & Communication Marketing Management, Master Degree - at IAAD. - Institute of Applied Art and Design

Digital communication comprises all aspects of communication, advertising, and marketing that are conveyed electronically.

It is an area that is growing and increasing relevant and that expands its bounds both technologically but also as a means of communication, commerce, and entertainment.

It is characterized by specific and diversified skills including; marketing to content management, programming sites and mobile apps to UX/UI design, social media management to semantic web, video making to search engine optimization (SEO), digital PR as well as e-commerce platform management and much more.

Today, successful digital marketing campaigns are the product of multiple platforms and increasingly interconnected skill sets that create demand for new professionals able to manage diverse complex projects.

Marketing and advertising agencies, corporations, and the public sector have little problem finding single-tasked professionals, however the real demand is for professionals able to execute increasingly complex projects that require utilizing multiple platforms and processes.

These are digital managers who are competent in the processes involved and are able to oversee the collective teamwork of specialized professionals.

The preparation and training of a DIGITAL MARKETING SPECIALIST (DMS) is the focus of the Master in Digital Marketing & Communication Marketing Management.

The Master program is divided into four main areas of competency:

Specialized Expertise
Mastery of the Work Process
Project Management
Creativity

Learn more about Master in Digital Marketing & Communication Marketing Management, Master Degree - at IAAD. - Institute of Applied Art and Design

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Entry requirements

IAAD. seeks candidates who demonstrate curiosity and creativity and a strong cultural background in multidisciplinary fields and interests such as art history, contemporary art, cinema and theater, psychology, literature.

holder of an undergraduate university degree (or equivalent academic or technical completed studies)
competent user of a minimum of two Adobe Creative Cloud applications (Adobe Acrobat/Stock, Illustrator, Lightroom, Photoshop, and Premiere Pro)
commitment to full-time attendance and in-person courses (unless otherwise modified for governmental health mandates)

Fees, Funding and Scholarships at IAAD. - Institute of Applied Art and Design

IAAD. annually provides financial assistance to students, aiding in covering their tuition fees.

BACHELOR’S COURSES

First-year students at IAAD receive financial aid based on their income, motivation, and aptitude, offering partial exemption from the annual tuition fee. Economic qualifications depend on the student's family income and assets.

Applicants can submit a copy of their valid University ISEE certificate via email during the application phase, no later than the date of the admission test session they plan to attend.

MASTER’S

IAAD. supports Master’s students with scholarships partially covering course expenses and offers subsidized loans for further studies.

Please note that the number of available scholarships is limited, and it's crucial to consider that they are awarded based on the Commission's evaluation of specific qualifications, including:

Personal portfolio
Educational qualifications and degrees
Professional experience

The Commission evaluator will award scholarships at her sole discretion. IAAD provides scholarships amounting to 50% of the tuition fee. Successful candidates will be notified of their scholarship upon acceptance into the Master’s program via email.