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IM4 – International Master in Marketing Management, Omnichannel and Consumer Analytics, Other Masters, POLIMI Graduate School of Management


POLIMI Graduate School of Management

Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
Other MastersFull-time12 monthSeptemberEUR 16500 per yearEUR 16500 per year

About IM4 – International Master in Marketing Management, Omnichannel and Consumer Analytics, Other Masters - at POLIMI Graduate School of Management

The International Master in Marketing Management – Omnichannel & Consumer Analytics (IM4) is a programme that aims to develop the knowledge and skills that a future manager working in marketing should have. This is achieved during the Master by a combination of activities that aim to build a theoretical background for participants but also enable them to apply their knowledge and skills in the real business world, with a particular focus on Italian best practices. Moreover, thanks to the unique collaboration with IBM, Nielsen and UM,students will enter into direct contact with the companies through Business Seminars, Lectures, Workshops and Business Games.

The course is entirely taught in English and has a duration of 12 months, starting in September with a foundation block of generalist content, taught via videoclips and sessions delivered in digital form via MIP’s distance learning platform.

The IM4 programme offered by MIP Politecnico di Milano seeks to instruct students on managerial topics relevant to Marketing Management with a special focus on today's important areas such as Digital Marketing, Consumer Analytics, Customer Experience and Biomarketing.

The Master aims at developing in candidates:

  • The ability to design and manage valuable customer experiences (with a special sensitivity derived through continuous relationships with Italian and multinational companies at the forefront of experiential marketing)
  • The ability to exploit the opportunities in communication, promotion and distribution enabled by ICTs and big data
  • The ability to develop marketing accountability in order to quantify and effectively measure returns on marketing investments
  • The ability to combine managerial skills and creativity, interacting with the operations, R&D and Finance & Control to develop sustainable innovations and continuous improvement in customer relationships.

For updated deadlines for applications and further information, please visit

For more information and assistance with your application, please write to

Entry requirements

The minimum requirements for the IM4 programme are:

  • Online application
  • CV or resume in English
  • Motivation letter in English
  • Copies of University degrees and academic transcripts
  • Copy of English certificate (TOEFL, TOEIC or equivalent) for non-native speakers
  • Application fee of €100
  • Two reference letters (optional)

Applicants will have to sit for a final motivational interview.

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Other courses at POLIMI Graduate School of Management

There are 15 other courses listed from POLIMI Graduate School of Management. A selection of these are displayed below:

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