The Luxury goods industry deals specifically with the desire for excellence and the exceptional, and has shown in recent years to be an exceptionally resilient industry. Largely due to growing demand in the Asian market and relatively consistent demand from traditional markets, the luxury industry has continued to display promising growth trends in clear contrast to the performance of comparable industries over the last few years. However, in spite of this, the field of luxury management is not largely covered by traditional studies in managerial theory.
The International Master in Luxury Management (IMLUX) is a 12-month programme developed in partnership with NEOMA Business School.The students of IMLUX divide their time between studying in Reims, the capital and largest city in France’s Champagne region, and Milan, one of the world’s premier fashion centres. The Master is also offered in partnership with Prada Group and Champagne Taittinger and sees the collaboration of top luxury companies, such as Vivienne Westwood, Luxottica, Marni and OTB.
The course, entirely taught in English, will teach students the importance of combining traditional managerial practices and theories with the concepts and methodologies required to meet the needs of the modern luxury goods industry.
These are achieved through a number of formative and hands-on methodologies, including:
- Teaching and instilling the fundamentals of luxury management, with special attention paid to the supplementation of the skills and knowledge essential to luxury brand management and therefore not typically taught in conventional management studies.
- Providing outlets for students to get in touch with key players in the industry, allowing for the development of meaningful connections and networking opportunities.
- Providing students with opportunities to gain work experience in cooperation with luxury-based companies to assist in the progression of working aptitude and skills.
For updated deadlines for applications and further information, please visit www.som.polimi.it/imlux
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