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The award
MBA

How long you will study
12 - 24 months

Domestic course fees
EUR 13900 per total

How you will study
full-time, part-time, mixed-mode, modular

Course starts
September, October, November, December, January, February, March, April, May

International course fees
EUR 13900 per total

All study options

About MBA in Marketing at Swiss School of Management

MBA in Marketing

The Swiss School of Management 1 year international accredited MBA University Degree Program is designed to equip students with the tools and analytical framework, required for a successful career. The interactive community of faculty and students in an international setting provides students with globally relevant material in today’s ever-changing economy.

Ranked among the best MBA Programs worldwide

The Swiss School of Management’s MBA University Degree is awarded in collaboration with INSEEC Business School, whose MBA Degree is ranked among the best Programs worldwide and accredited by the Association of MBAs . Further, the SSM MBA Degree is fully accredited by IACBE and CHEA-Council for Higher Education. Our MBA degree is also accredited by the Department of Veterans Affairs in the USA. SSM is a quality certified school by EduQua, the Swiss Quality Certification label (accredited by the Swiss Federal Government) for Institutions of higher and continuous education.

Throughout the MBA program, students will study leadership, business, entrepreneurship and management philosophies that can be applied to any management role across varied industries. Our business school also gives students hands-on, applicable experience leading groups and classroom discussions.

Our International Accredited MBA includes lectures, corporate visits, visiting speakers, self-assessment exercises and resume/internship counseling. Our goal is to start growing students’ networks from the moment they arrive.

Students will also find that our MBA location in the city center allows students to take advantage of all Rome has to offer. Classes are within walking distance of everything from the Pantheon to the Spanish Steps to the Vatican.
Check out our Executive MBA program and our unique Capital MBA Program as well.

The Master of Business Administration in Marketing program consists of 15 courses subdivided into 12 core courses and a specialization module comprised of 3 courses. It is mandatory to submit a final project/thesis or business plan in order to graduate, which will be accounted for one additional core course of 4 credits. Most courses are worth 4 credit points and are assessed by either an examination, assignment, or a combination of both. The Master of Business Administration (MBA) in Marketing university degree is granted to participants who achieve 60 ECTS (European Credit Transfer System).

MBA classes are given mostly in the evening to accommodate for professionals who work or for students who would like to work or pursue an internship.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMBAHow you will studyFull-time, Part-time, Mixed-mode, ModularHow long you will study12 - 24 months
    Course startsSeptember, October, November, December, January, February, March, April, MayDomestic course feesEUR 13900 per totalInternational course feesEUR 13900 per total

Notes about fees for this course

Fee Structure

Total Tuition Fee:  € 13,900

Application fee: € 200  –  due immediately, non refundable

Enrolment fee: € 4,600  –  due after Provisional Acceptance

First Installment: € 3,100  –  due after three months

Second Installment: € 3,100  –  due after six months

Third Installment: € 3,100  –  due after nine months

Entry requirements

The MBA in Marketing Program can be completed in within minimum 4 academic terms which equals a full academic year.

  • Candidates seeking admission to the MBA program should hold a Bachelor’s degree or relevant Undergraduate degree.
  • All MBA candidates must have a sound command of the English language; both spoken and written.
  • Work-Experience is not necessary.
  • The final decision concerning the acceptance in the MBA degree program rests with Swiss School of Management.

What students think about Swiss School of Management

    Daniela Mancinelli, Ecectuve Vice President, North 6th Agency, Inc., New York

    Testimonial from Daniela Mancinelli, Ecectuve Vice President, North 6th Agency, Inc., New York, student at Swiss School of Management

    Name: Daniela Mancinelli
    Place of work: North 6th Agency Inc. New York
    Graduation year: 2011
    Current Job: Executive Vice President at North 6th Agency, Inc. (N6A) is an award-winning brand communications and social media agency based in the heart of SoHo in New York City and Toronto’s financial district. N6A's culture and atmosphere has been lauded as one of the most rewarding, collaborative and unique to the agency world. 

    So you finished classes in 2011. Tell us about your experience after your MBA Program.
    I must say that it was truly an honor to share my experience and knowledge with undergraduates in the form of teaching. I remember thinking on the first day, how will the students address me? Would it be hello Ms. Mancinelli or excuse me Ms. Daniela? I felt so young, yet so old due to my journey in the working world. Joining the MBA program with seven years experience as an Entertainment Publicist in Hollywood, I felt like I had a lot to give when it came to advice and goal setting in a competitive industry. My approach has always been strategic yet inspirational as I have had the opportunity to witness many people obtain their lifelong dreams with drive and dedication.

    What skillset do you need to do your job?
    In order to fully succeed in my current position here in Italy, the ability to be flexible and adapt to new cultures has been a definite must. Being of American work ethic, sometimes the Italian “Dolce Far Niente,” or “Sweet Doing Nothing,”can sometimes interfere with deadlines. The key to resolving such issues is to be able to communicate not only in their language but using their terms. If your social skills and ability to use emotion is not a strong suit, I highly advise learning how to do both before working in Italy. Of course this tactic would not work as well in other countries, so my best advice is to find a balance by immersing yourself in the current culture why holding on to your own.

    How has your MBA helped you in your current position?
    My MBA has propelled me to work successfully in a global market. Not only am I able to understand the needs and demands of an array of clients from all over the world, but also I am able to work professionally beside them. I can recall the sessions we use to undergo in negotiation class when I speak with various agents around the world today. My approach and tone of voice varies in accordance to the country I’m communicating with and I’m grateful to have this insight before taking on very important meetings.

    What are your future plans?
    My plan is to grow Imago Artis Tour on a global level and see that it becomes one of the strongest Luxury Tourism Agencies in Italy.

    If you could describe your experience in Rome during your MBA how would you sum it up?
    Absolutely LIFE CHANGING! Not only was I inspired in ways I’ve never been before, but also was blessed to have formed lifelong friendships that I will take with me forever. Just thinking about it brings happy tears to my eyes.

    Can you share an experience that is most memorable with relation to the MBA program?
    This is a tough one for me, so I guess I’ll narrow it down to two: Adventure Day and Dual MBA in Paris.

    Adventure Day at SSM taught me to face my fears. Through the help of my peers, I was able to physically put my life in the hands of my Professors and fellow colleagues, using the power of a trustworthy team and a common goal. I remember learning about myself in ways I never have before. My Paris Dual MBA on the other-hand was an experience that taught me another view on business and marketing from central hub of luxury brands. Here I was able to witness luxury brands at its best while understanding the politics and formula that makes a Luxury Brand so strong and unique.

    What was your favorite class in the program and why?
    Entrepreneurship Class! I was at the edge of my seat every lesson listening to Dr. Bracale teach us the tools and mindset of a true Entrepreneur. I truly admire his passion for business and motivation for taking risks and following dreams. I remember leaving his class always feeling on top of the world and wanting to open up my own business right away. His courses teach you not only how to be an entrepreneur in your own business but also in the businesses of others.

    What advice would you give newcomers to the MBA program or for those interested?
    Absorb everything! Always volunteer and let your dreams become the forefront of your experience. Socialize with your peers, as they could be your future business partners. Also, take the risk! Now is the time.

    What do you think differentiates this MBA from other MBA programs?
    Where do I begin? The professors, the staff and the location makes a huge difference on a student looking to take a further step in their career. SSM has the correct formula to install the proper strategies and tools needed to succeed in today’s competitive market while providing a backdrop of a beautiful historic city that breathes inspiration and creativity to all. I would also have to say that the passion and positivity that is given to each and every student stands as a pillar of support for the rest of your life and career. Thank you Dr. Bracale, Dr. Marshall and the SSM staff for contributing to the drive and light I hold within me today as I share your gifts of wisdom with all I encounter.

    Perla Masi, International Fund for Agricultural Development (IFAD) New York

    Testimonial from Perla Masi, International Fund for Agricultural Development (IFAD) New York, student at Swiss School of Management

    Name: Perla Masi

    Place of work: United Nations New York

    Graduation year: October 2016

    Employer: International Fund for Agricultural Development (IFAD)

    Current Job: Administrative assistant and assistant to the Director and to the Front Office in the Partnership and Resource Mobilization division (PRM)

    Favourite Quote: The secret of getting ahead is getting started. (Mark Twain)

    Where do you see yourself in 5 years?
    I see my self working for the United Nations as a professional and taking care of a beautiful family of my own. 

    So, you finished classes in 2016. Tell us about your experience after your MBA Program.
    My story might be a bit cryptical to understand but I’ll try to explain. I worked three years for an agency of the United Nations based in Rome as administrative and program assistant. I completed my MBA at the Swiss school of management while working full time since the evening classes gave me the possibility to both study and work. It was tough, but I made it. After I graduated in 2016, I was feeling I could do more compared to what I was doing at that time and so I took a great risk deciding to go through the professional career path; I quit my job and I went to NY for a brief specialization in project management for the UN. Then back to Italy, I started looking for new job opportunities and finally a chance knocked on my door. I’ve recently been selected for an internship in an agency of the United Nations in New York which I will begin in January and which makes me very excited. For me it represents a new dawn in my career. 

    What skillset do you need to do your job?
    Planning and Organizing, Leadership, Management, Strategic Thinking, Communication, etc. All skills needed when you work for the UN and work with people with different backgrounds. 

    How has your MBA helped you in your current position?
    The MBA pulled the trigger and made me feel ready for a new career path. It got me focused on what I really wanted in life, what my strengths and weaknesses are and made me face them. It provided me with the skills I needed to make my academic preparation more complete, making me feel secure and aware of my new ambitions.

    What are your future plans?
    For the next 4 years, I want to focus on building a strong career using all my newly acquired skills and building myself as a professional. In few years, I see myself probably starting my own business working between Italy and the US. 

    If you could describe your experience in Rome during your MBA how would you sum it up?
    Not only has it been educational and interesting, but also fun and entertaining. A great period of my life during which I met amazing people from all over the world who are still my friends. I have such beautiful memories. SSM became a second family.

    Can you share an experience that is most memorable with relation to the MBA program?
    I remember particularly the day we created our “big picture” during our leadership class. We worked together cutting up photos from magazines, newspapers and journals we brought to class. We went through a laborious process of cutting up images to create individual posters representing the future of everyone of us, our goals and how we saw ourselves in the future. I still keep my big picture at home and I look at it anytime I have doubts about future goals.

    What was your favorite class in the program and why?
    • Leadership 360 degrees
    • Competitive Strategy
    • Marketing Dynamics
    • Negotiation Skills 

    What advice would you give newcomers to the MBA program or for those interested?
    Believe in yourself. Always. Never, ever underestimate your skills and what you can achieve. It all depends on you and the energy you employ in what you really wish for. Don’t allow people to convince you are not enough and that it is too late to change your life goals. As long as you believe you can do it, there will be nothing and no one able to stop you. Go through this MBA open minded, ready to challenge yourself, learn from others and you will make the most out of it.

    What do you think differentiates this MBA from other MBA programs?
    SSM offers a very flexible program for executives featuring also late evening classes. Moreover, the professors are successful professionals who will share their own experiences with you offering not only theoretical notions but also practical pieces of advice and that’s going to be the most interesting part of the whole.

    Jie Wang, Programme Officer, FAO Sub-regional Office for South Asia/Regional Support Unit for SAARC (RSU-SAARC)

    Testimonial from Jie Wang, Programme Officer, FAO Sub-regional Office for South Asia/Regional Support Unit for SAARC (RSU-SAARC), student at Swiss School of Management

    Name: Jie WANG
    Place of work: Kathmandu, Nepal
    Graduation year: October 2015
    Current Job: Programme Officer, FAO Sub-regional Office for South Asia/Regional Support Unit for SAARC (RSU-SAARC)

    Where do you see yourself in 5 years?
    A middle level Progamme/Operations Officer working for the United Nations. I’ll definitely want to work in different duty stations in different countries, gaining more experiences.

    So, you finished classes in 2015. Tell us about your experience after your MBA Program.
    I completed all classes by end of July 2015, submitted my first draft of the Final Thesis in August, and received immediate feedback from SSM. I left Rome in September transferred to Kathmandu without rest. After settling down, I made further revisions of my final thesis, by providing more accurate data and analysis. I submitted it again in early October and I finally got it approved. I was lucky enough to graduate in time before the Graduation Ceremony where I received the “Outstanding Student Award 2015”. Since then I am working relentlessly for the FAO in Kathmandu, helping the population after the terrible earthquake.

    What skillset do you need to do your job?
    Planning and Organizing, Leadership, Management, Strategic Thinking, Communication, etc. All skills needed when you work for the UN and work with people with different backgrounds.

    How has your MBA helped you in your current position?
    It helped me a lot. Thanks to the skills I got, I found it easier to lead my team and to review our actions and reflect why and how we were doing certain activities. I drafted a vision & mission statement and reviewed our mandate, which we never thought doing it before.

    What are your future plans?
    For the next 2 years, I would like to change to another duty station to get more experience. Meet and work with different people from around the globe.

    If you could describe your experience in Rome during your MBA how would you sum it up?
    It was a pleasant experience and full of good memories. We were a great team. I miss my classmates and our professors. It was a great time of my life.

    Can you share an experience that is most memorable with relation to the MBA program?
    The Leadership Day. We had the chance to show our strengths and determination, to overcome physical challenges related to our life and professional goals. It was a very challenging exercise. It had a strong impact on all of us for the rest of the year.

    What was your favorite class in the program and why?
    • Leadership 360 degrees
    • Competitive Strategy
    • Marketing Dynamics
    • Quantitative Decision Making
    • Negotiation Skills

    What advice would you give newcomers to the MBA program or for those interested?
    Try your best to learn more, read more, and accomplish more. You need to be great not just good.

    What do you think differentiates this MBA from other MBA programs?
    While I was pursuing my career at FAO in Rome, I didn’t have much time to go for a full-time MBA program. SSM offers a very flexible program for executives featuring also night classes.

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