Marketing and International Management (MSc)

the United Kingdom

For more information about Marketing and International Management at Henley Business School, University of Reading, please visit the webpage using the button above.

The award

How long you will study
12 Months

Domestic course fees
find out

How you will study

Course starts

International course fees
find out

All study options

About Marketing and International Management at Henley Business School, University of Reading

The programme is designed for students with an undergraduate degree in any discipline, who wish to study marketing as a foundation for their professional career.
It presents a broad-based understanding of marketing in the international management context.
Students are provided with an analytical toolkit that will enable them to understand why marketing is central to business activity; when and how marketing strategies can be developed on a global scale; the relationship between firms and consumers; and the ways in which firms use marketing in supply chains. It explains why firms adopt particular marketing practices and how these practices are likely to evolve in a complex and changing international business environment.

Programme content

Compulsory modules:

* International Strategic Management
* Global Marketing Management
* Financial Management
* Principles of Marketing
* Corporate Social Responsibility
* Marketing and Consumer Society
* Supply Chain Management and Business Marketing
* Study Skills
* Contemporary Management Practice

Optional modules (select any 1):

* Strategy, policy and Impact of the Multinational Enterprise
* International Human Resource Management
* Research and Development in the Multinational Enterprise
* Leadership and Advanced Business Policy
* Understanding the Global Firm
* Business Management and Europena Intergration
* Small Busniess Management and Entrepreneurship

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-timeHow long you will study12 months
    Course startsOctoberDomestic course fees find outInternational course fees find out

Entry requirements for this course

Contact Henley Business School, University of Reading to find course entry requirements.

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