The course covers key areas of expert knowledge and research in hospitality industry. It gives an overview of the industry for junior students in the modules «The Structure of Modern Hospitality Industry» and «Service Characteristics and Consumer Behaviour» and develops in the spring semester into «Destination Branding in Tourism» and «Marketing in hospitality Industry». The last part of the course is aimed at senior students(fall semester) and gives in-depth analysis of such issues as «Cross-cultural Communication» and «Modern Trends in Hospitality Industry». The course is structured around the most significant developments in hospitality industry and gives students an opportunity to read extensively on the topics and discuss key concepts and terms, news and articles on management in tourism, service quality, consistency of the products, social and cultural aspects of hospitality.
Credit load: 4 ECTS