The course covers major global trends in the field of advertising and communication. It aims at providing students with the information essential to build their understanding of the latest trends in professional world of advertising and public relations. The course is based on a number of case-studies allowing the student to get an in-depth understanding of the actual practices and applied solutions. Modules «Integrated Communications» and «Advertising» aimed at junior students are the opening modules of the course giving an overview of the field of communication and advertising and identifying and defining the major components and recent developments in the sphere. Then the course continues in spring semester covering the issues of branding and media relations. Modules «Political Communication and PR» and «New Media and Communication» are the closing modules of the course and they are aimed at senior students.
Credit load: 3 ECTS