Supposedly ‘timeless’ - yet today even luxury is not immune to trends.
Supposedly immaterial and service-based - instead luxury can also be conceptual and dynamic. As monopoly of big cartels, luxury is probably the only sector where it is still possible to start up new ventures, when having the right intuition. Luxury today is mainly finance-driven but cannot exist without culture. It is a precise and restricted sector however today, everything from the mass markets has been already ‘luxurified’.
There are insights in so-called mature markets, with some also in the so-called contrasting BRIC markets; every emerging market is different from one another and, following on from the crisis, some mature markets can also be considered as ‘emerging’. As business territory, luxury has been universally defined, but to answer the question: what luxury is? every one replies with something different and personal.
This Polimoda advanced level course is open to candidates with industry experience, wishing to upgrade and enhance their knowledge and skills, as well as those who, coming from closely related industries, wishing to enter Luxury at the highest level.
Culture, imagination, originality, and the ability to make a dream come true, a dream, commercially and financially viable, challenging competition or standing beyond competition: these are the extra features this master provides.