Specific focus of International Marketing and Management programme is on major components of marketing management strategies and their integration in a local and international environment. The competencies developed in the programme are relevant to a wide range of positions in market-oriented organisations wherever the ability to build and deliver value to customers is required.
The programme is structured on three main pillars: marketing, the financial implications of investments in marketing, and research.
Programme expose students to international business and academic environments, thus, preparing them optimally for a career in international business.
The programme’s specific focus is on a comprehensive examination of all major components of marketing management
strategies and their integration. The overall marketing management approach in the
programme is very analytical and stresses the marketing skills required to influence the level, timing and composition of demand for a product, service, organisation, place, person, idea, or some form of information.
Graduates of the programme are able to operate in highly turbulent international and local environments