For more information about Economics and Business Administration - Marketing at Aarhus University, please visit the webpage using the button above.
The MSc programme in Marketing prepares students for a range of international management careers across public and private sectors.
Graduates have expertise in value creation, innovation, communication and channel management, pricing, marketing research, customer relationships, and marketing strategy.
A KEY COMPONENT OF BUSINESS
Marketing is indispensable to top management when it comes to picking served markets, competitors, and business portfolios. Customers are central to marketing too, which means making promises that match the target group's needs and then meeting or exceeding expectations. Marketing can be applied to both commercial and non-commercial purposes - e.g. selling products or services, but also promoting favourable behaviour. This work is often international in scope, a characteristic mirrored in the course content offered on the programme at Aarhus University, which has an international staff and a diverse student body.
SOCIAL AND ACADEMIC ACTIVITIES
Aarhus BSS hosts a rich and varied programme of activities for you as a student, both study-related and social. Our many student associations host events ranging from lectures and company events to career days and sports days, Friday bars, and celebrations, so there is plenty of scope for meeting and networking with like-minded people, discovering new areas of academic interest, and socialising with fellow students.
Graduates with the MSc in Marketing have state-of-the-art knowledge about value creation and innovation management, channel management, pricing, marketing research, customer relationships, communications management, and marketing strategy. They are ready to take on a range of management roles including consumer or market-insights research consultancy, entrepreneurship, innovation, and communication in both private and public sectors. Their skills are very much in demand - so career prospects are very bright.
Aarhus BSS (School of Business and Social Sciences) is one of Aarhus University's four faculties. With approximately 13,000 full-time students, several thousand part-time students, more than two hundred PhD students and nearly six hundred faculty members, Aarhus BSS ranks among the largest business schools in Europe and is Denmark's biggest business and social sciences unit at university level. Building on its broad academic base, it encompasses both traditional business and social science disciplines.Aarhus BSS holds the distinguished AACSB, AMBA and EQUIS accreditations and is thus a triple-crown business school.
LEARNING IN AN INTERNATIONAL CONTEXT
At Aarhus BSS, we conduct research and teaching at the highest academic level. We are dedicated to imparting to our students exactly the knowledge, skills, and experience that are in demand - the skills that are essential for engaging in professional business activities in a global marketplace.
Our broad scope enables us to attract researchers, lecturers, and students from all over the world. With their help, we have built an international environment in which academic and cultural views are exchanged, experiences gathered, and friendships formed.
Our students are encouraged to take a semester abroad at one of Aarhus BSS's approximately three hundred partner universities around the world. Studying abroad is an excellent opportunity for you to expand your horizon academically, culturally and personally, and for you to acquire valuable international experience and qualifications that are in high demand in companies and organisations everywhere.
Notes about fees for this course
All EU/EEA/Swiss citizens are exempt from payment of tuition fees.
In general, admission to a Master’s degree programme requires successful completion of a relevant and recognised university degree equivalent to a Danish Bachelor’s degree in level and length (180 ECTS). All applications must also fulfil the English language requirements.
In addition, you must meet the specific requirements for the Economics and Business Administration programme, which can be found on the Economics and Business Administration study programme page.
Sagar from India studying Mechanical Engineering
"It's very easy to work in English in Denmark. Everyone understands it and can talk in English. I also think that the culture is very interesting. Quite unique in fact. There’s a lot of focus on the potential of the individual, and there’s a lot of openness. Denmark has a very flat hierarchy, and that’s rare. I've never experienced this flat hierarchy before, so actually it was something of a culture shock. And it permeates everything – even on the programme. It's very positive, it's not like the lecturer just arrives, teaches, and goes. There’s interaction, and you’re encouraged to discuss and have an opinion. The professors are genuinely interested in hearing your own opinion about things; even the simplest questions are given respect and are discussed until every aspect is clear to us.”
Anita from Croatia studying Civil and Architectural Engineering
"It was weird to live here at first. You had to get used to so many new things. But there were a lot of social events, especially during the first week, and everything was organised for us. I met a lot of Danish and international students, and even some from my own country. It was great, and it helped in the beginning, when you feel that you’re completely alone with so many things. I like Aarhus. It's a big city, but it’s also a small town. It’s exactly the right size, I think, to feel at home and comfortable and yet to have all the opportunities you need and want. And I really like the fact that the university is right in the middle of the city."
Angelo from Italy studying Computer Science
"What really makes Aarhus University unique is the study environment. The lecturers are very open to discuss their subjects during lectures, but they are also available at other times - sometimes you can discuss with them during the local Friday Bar. Most of the programmes facilitate and foster teamwork, which is so much more fun and closer to the actual working environments. Last, but not least important, you have 24/7 access to facilities, including libraries, study rooms, etc., if you want to go the extra mile."
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