Master's in Marketing and Brand Management
Degree: MSc in Economics and Business Administration
ECTS credits: 120
Duration: two years
The Marketing and Brand Management master's programme offered by the NHH Norwegian School of Economics provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.
Innovating, building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations.
Understanding consumer and competitor behaviour is essential to every business and organization. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics.
Key areas covered in the master's programme are consumer and competitor analysis, marketing research, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and product development).
The programme integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.
The profile in Marketing and Brand Management will suit students who want to work in management consulting firms, larger organizations or governmental agencies. It will also appeal to those who foresee a career in the marketing department of private companies or organizations, including positions such as product manager, brand manager, marketing analytic or head of marketing.
NORWAY'S LEADING BUSINESS SCHOOL
It makes a difference where you study. NHH is one of the best business schools in Europe and is a member of the exclusive CEMS network (– the strategic alliance of 30 leading business schools, 65 multinational companies and five NGO partners. We welcome talented students from across the world to our master’s programmes and offer them a first-rate education – with no tuition fee.
At NHH we have close links to business and industry. The school's extensive cooperation with Norwegian and international companies will make sure you get a learning experience that is relevant, up to date and focused on helping you become a business leader of tomorrow. Our students get inspiration from meeting representatives from the business community all year round through guest lectures, case presentations, seminars and conferences, career days and company presentations.
NHH candidates quickly find relevant, well paid jobs after their studies, shows NHH’s labour market survey (2018). The labour market survey is an annual survey of how NHH graduates are received in the labour market. It was sent to the 489 candidates who graduated in spring 2018.
The responses show that over 92 % had found work six months after completing their master’s degrees. About 3.5 % of the candidates chose to continue their studies at NHH or other educational institutions. Among those in employment, 85.6% stated that they had received a job offer before they had graduated. 96 % consider their work to be relevant to their education from NHH.
We are, as the only Norwegian institution, a member of CEMS - The Global Alliance in Management Education. CEMS is a global alliance of academic and corporate institutions dedicated to educating and preparing future generations of global business leaders to enter into a multilingual, multicultural and interconnected business world through the CEMS Masters in International Management.