Luxury Fashion Branding & Consumer Experience, Short Course, ESSCA School of Management – Online Programs

France

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Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
Short Course	Full-time, Online	4 weeks	January	EUR 780 total	EUR 780 total

About Luxury Fashion Branding & Consumer Experience, Short Course - at ESSCA School of Management – Online Programs

Discover luxury brand marketing strategy course in a global context with a focus on the French market!

This course aims at providing students with current know-how and practical insights into the real issues faced by luxury brand managers.

With an approach based on both lectures and workshops, you will learn how major luxury brands reinforce their desirability.

A variety of product categories will be covered to give you a clear overview of the diversity of luxury brands, including fashion, accessories and fragrance. The expertise gained during the course will be applied to a luxury brand innovation project which they will manage from A to Z as a team.

The course is ambitious, highly interactive, and requires dedication, initiative, and hard work. Just like working in luxury brand management. Strong team-working skills are required to collaborate with your classmates on exercises and projects.

Learn more about Luxury Fashion Branding & Consumer Experience, Short Course - at ESSCA School of Management – Online Programs

Visit course webpage

Notes about fees for this course

Tuition fee: 780 euros

Early bird discount available: 15% rebate* on the tuition fee

Entry requirements

This short program summer/winter is open for undergraduate or postgraduate students.

English proficiency: Conversational (Level B2 defined by the Common European Framework of Reference)

How to apply?

Click on Register.
Please create your ID and set up the password.
Once you access to the platform, click on “APPLICATION” on the top of the page to:
- fill out the online application form
- upload the required documents (see the list below).
Once both are completed and validated, you will be contacted by email for the next step.

Practical information

Duration: 4 weeks
Live online sessions: each week live sessions will be organised with the professor
Autonomous work (with and without interaction with the professor): around 15 hours each week
Minimum number of participants to open the course: 5 students

Transfer credit

If you wish to transfer ESSCA Online Campus academic credit, obtain written approval from the dean or adviser at your home institution prior to your registration at ESSCA Online Campus. Such approval is for your protection only; it is not required by Summer/Winter School at ESSCA Online Campus, which cannot approve credits for transfer. We will provide transcript to have grades sent to your home institution.