France
Visit course webpage| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| Short Course, Winter School | Full-time, Online | 4 weeks | January | EUR 780 total | EUR 780 total |
Discover luxury brand marketing strategy course in a global context with a focus on the French market!
This course aims at providing students with current know-how and practical insights into the real issues faced by luxury brand managers.
With an approach based on both lectures and workshops, you will learn how major luxury brands reinforce their desirability.
A variety of product categories will be covered to give you a clear overview of the diversity of luxury brands, including fashion, accessories and fragrance. The expertise gained during the course will be applied to a luxury brand innovation project which they will manage from A to Z as a team.
The course is ambitious, highly interactive, and requires dedication, initiative, and hard work. Just like working in luxury brand management. Strong team-working skills are required to collaborate with your classmates on exercises and projects.
Learn more about Luxury Fashion Branding & Consumer Experience, Short Course, Winter School - at ESSCA School of Management – Online Programs
Visit course webpageTuition fee: 780 euros
Early bird discount available: 15% rebate* on the tuition fee
*Please check the date for early bird discount on our website.
This short program summer/winter is open for undergraduate or postgraduate students.
English proficiency: Conversational (level B2 Common European Framework: CEFR).
Please fill in the pre-registration form on our website for the next admission process.
Our establishment does not provide any funding options at the moment.
However, itt is possible to pay for the program in installments during the study year.
Please visit our website to benefit the early bird discount.
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Find out more about studying in France
