Advertising is a form of marketing and communications, used to persuade audiences to take an action of some sort. This action in most cases is to buy a product or service from a commercial business.
A degree in Advertising can take anywhere between 1 and 4 years depending on the degree type you choose. Most undergraduate courses offer students the choice to take a placement year in the industry, to develop their advertising skills through a real business. Postgraduate courses in Advertising usually take 1-2 years.
Throughout the course of an Advertising Degree students can expect to focus on many areas including advertising theory, advertising strategies, consumer behaviour, public relations, marketing, and media communications.
Business schools often offer degrees in Advertising at both undergraduate and postgraduate level. Most institutions will accept those students onto undergraduate courses who have had previous business experience. Postgraduate courses normally require an undergraduate degree in a related field also. Other postgraduate courses such as an MBA also give students the chance to specialise in Advertising throughout the programme.
If you do not meet the entry requirements you may want to consider a pathway course.
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Advertising students will gain a wide range of skills to enhance their career prospects. Some skills gained are communication, negotiation, creativity, project management, working to deadlines and attention to detail. Most advertising graduates gain a career related directly to the degree, with roles such as Advertising Executive, Advertising Manager, Creative Directory and Advertising Account Manager. Each of these roles requires graduates to apply their knowledge of the Advertising world to their position in the company.
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