Marketing (Distance Learning) (PhD)

University of Portsmouth the United Kingdom

For more information about Marketing (Distance Learning) at University of Portsmouth, please visit the webpage using the button above.

The award
PhD

How long you will study
6 Years

Domestic course fees
find out

How you will study
part-time, distance

Course starts
find out

International course fees
find out

All study options

About Marketing (Distance Learning) at University of Portsmouth

Overview

If you're ready to take your existing expertise in Marketing into a postgraduate research degree qualification, Portsmouth is the perfect place to do it.

Our Marketing research covers advertising, branding, digital marketing, tourism marketing, marketing & society and related disciplines such as computing, economics, psychology and statistics – and when you study with us for a postgraduate research degree, you'll play your part in transforming our expertise into action.

We analyse both existing and emerging business models and consumer segments, help businesses to better understand their markets and consumers, and regularly collaborate with businesses on research projects so they can use our insights to directly improve their marketing. We're also exploring how disruptive technology, the digitalisation of retail process and access to big data is shaping today's markets and businesses.

We apply quantitative research methods such as experiments, regressions and structural equation models to measure causal effects on variables relevant to our research. We also use qualitative research techniques such as ethnography and storytelling to explore consumer decision processes at a detailed level.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardPhDHow you will studyPart-time, DistanceHow long you will study6 years
    Course starts find outDomestic course fees find outInternational course fees find out

Notes about fees for this course

https://www.port.ac.uk/study/masters-and-postgraduate-taught/fees-and-funding

Entry requirements

The entry requirements for a PhD include a good honours degree or equivalent in a relevant subject, or a master’s degree in an appropriate subject. Equivalent professional experience and/or qualifications may be considered. All applicants are subject to interview.

If English is not your first language, you'll need English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

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