The MSc in Marketing is one of Montpellier Business school’s programmes in which you can foster your professional skills and find a way to stand out from the crowd. It provides the specialist tools and techniques to increase your strengths on the international arena.
Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm’s branding strategy.
Our faculty addresses a broad array of topics in all of these areas there are several new developments in marketing that offer opportunities for us to make important contributions in the future. The current economic crisis is changing consumers’ current and future purchase and consumption patterns. The programme contains an ideal balance between theory and practice, and the curriculum bring knowledge to life instead to keep it to the books mainly through the practical side of Marketing within different industries like Luxury, cultural, food & wine and services.
We will provide you with tools and techniques to foster your marketers’ skills, allow you to master the marketing processes to find new solutions for problems with ethics and values, the foundation of doing businesses with global responsibility: honesty, fairness and integrity, are underlying all courses.
French courses are provided during the academic year and cultural and company visits are organized during the programme.
Through one year of training, you will meet professional experts and develop solid know-how ready to confront challenges of your future career (with serenity).