Digital Marketing, MSc, PG Cert, PG Dip

University of Liverpool Online Programmes, the United Kingdom

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Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
MSc, PG Cert, PG Dip	Part-time, Online	30 months	May, October	GBP 16065 per total	GBP 16065 per total

About Digital Marketing, MSc, PG Cert, PG Dip - at University of Liverpool Online Programmes

The Digital Marketing MSc is a fully online, part-time programme, providing a comprehensive and high-level education from an elite AACSB, AMBA and EQUIS accredited Management School. The programme ensures that you are equipped with the specialist knowledge and professional skills to become a digital marketing manager, either in your current employment or when forging a new career in the field of marketing.

The curriculum combines essential digital marketing content such as marketing strategy, consumer behaviour, digital communications, social media marketing, and brand management with core business skills which are tailored to the needs of marketing practice, including leadership, data and financial management, business ethics and corporate social responsibility (CSR).

You will graduate from the programme with enhanced skills and knowledge that will enable you to be a highly effective professional digital marketer, manager, and leader who is able to strategically influence your organisation.

Overview

On completion of the programme, you will have gained an excellent understanding of the digital marketing environment and how it continues to influence marketing strategy and practice within complex international settings.

During your studies, you will develop your understanding of core theory and concepts in digital marketing, apply analytical and problem-solving techniques to the decision-making process in real-life business contexts, and learn how to present your analysis to others in a professional and persuasive manner.

You will also build a critical awareness and understanding of the role of digital marketing managers and strategy within the context of business sustainability, and ethics; helping you to undertake effective roles in business organisations as a responsible manager.

Modules

The Digital Marketing MSc consists of the following taught modules and a final dissertation project.

There is a brief break scheduled between modules to allow students to refresh themselves and reflect on what they have learned.

Shorter postgraduate diploma (120 credits) and postgraduate certificate (60 credits) awards are also available in this subject.

Digital Marketing Strategy and Practice (15 credits)
Becoming a Leader (15 credits)
Ethical and Sustainable Business Practice (15 credits)
Finance and Data Analysis for Mangers (15 credits)
Consumer Behaviour (15 credits)
Digital Communications and Social Media Marketing (15 credits)
Brand Creation and Management (15 credits)
Research Methods (15 credits)
Dissertation (60 credits)

Teaching methods and style 

This programme is designed to be studied wholly online and part-time. Teaching is delivered through our state-of-the-art Virtual Learning Environment (VLE), which provides students with access to all resources required for interactive study online. On this platform you will be encouraged to work collaboratively with classmates and actively read around your topic through our comprehensive library of ebooks and journals.

Methods of assessment 

Assessment is exclusively through online activities carried out in the VLE. You will be assessed through a range of activities, including discussion forum participation, practical assessment and group work. 

Practical assessment adopts the principle of authentic assessment where the assessment tasks to be undertaken are aligned with the kinds of task that students would be expected to undertake in a professional setting.

Examples include collaborative assessments based on current and online case studies, the creation of video presentations, analysis of contemporary issues within digital marketing, and reflective reports on leadership and management learning.

Career destinations 

Graduates will be equipped with the knowledge, skills, awareness and confidence to be highly effective managers and digital marketing professionals able to influence organisational strategy and practice. After completing this programme, you will be able to develop your existing marketing career, move into a role within the digital marketing sector or work within a general management position.

Learn more about Digital Marketing, MSc, PG Cert, PG Dip - at University of Liverpool Online Programmes

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Notes about fees for this course

Fees for the academic year 2023/24

MSc: £16,065
PGDip: £10,710
PGCert: £5,355

These fees* are fully inclusive of all costs, including all teaching materials, core textbooks, assessments and resits.   

Scholarships and discounts

Applicants may be able to benefit from the following scholarships and discounts:

An Executive Scholarship of 15% for our remaining intakes in the 2023/24 academic year is available for the full master's
Regional Scholarships of up to 20%. To find out the scholarship offered in your region, please make an enquiry now 
10% discount for University of Liverpool alumni
5% discount for up-front full tuition fee payment 
Corporate discounts of 10% are available for organisations looking to invest in the skills of three or more employees. For more information, please visit our website where you can speak to one of our admissions advisors to learn how you can upskill your team for organisational success.
A UK Scholarship of 10% is available for students residing in the United Kingdom.

Please note that scholarships cannot be combined. However, it is possible for students to combine discounts or use them with scholarships depending on eligibility.

Further support

We aim to make it as easy as possible for you to cover the costs of your studies. You could benefit from:

Simple monthly payment plan provided to spread the cost over the duration of study 
Students living in England may be eligible for a postgraduate loan to cover some of the programme cost.

Please speak to our admissions team for more details of fees, scholarships, discounts, and support.

*All tuition fees shown are net of any applicable sales tax payable by you in your country of residence. Where we are required to add sales tax at the local statutory rate, this will be added to the tuition fees shown and confirmed.

Entry requirements

All applications will be considered on a case-by-case basis. If you want to discuss your previous qualifications and experience before applying, please contact us now via LiveChat.

Applicants should possess either:

A minimum of a 2:1 class degree in any subject, equivalent to a UK bachelor’s degree; or
Professional work experience in a related field and/or other prior qualifications will be considered on a case-by-case basis.

All applicants must provide evidence that they have an English language ability equivalent to an IELTS (academic) score of 6.5.

If you don’t have an IELTS or equivalent certificate, you can take our free online English test to assess your proficiency. You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of these countries.

Student reviews of University of Liverpool Online Programmes

Find out what students say about University of Liverpool Online Programmes

Khungeka Njobe – Finance and Investment Management MSc

“The University of Liverpool offered a course that I was looking for and in terms of the quality of the university on QS Rankings. Accessibility, flexibility and the quality of education informed my decision.”

Manish Madnani – Healthcare Leadership MSc

“The University of Liverpool is a known name to many, and it has its own legacy. Searching through a variety of courses in the same domain, I found the most suitable and wonderful program. After the first module, I am proud and happy to say that I made a very good decision.”

Winston Wangwe – Master of Public Health (MPH)

“The health program here has activities across the emergency response to development continuum, from emergency flood response to health systems strengthening. I look forward to continuing to impact the population I serve through policy advocacy and health systems strengthening especially in Maternal, Child, and Adolescent Health, and MHPSS.”