Our MSc International Marketing Management with Digital Marketing will develop a range of specialised skills, techniques and practices for students who intend working in the digital economy and who are looking to differentiate themselves within a expanding job market.
International companies and organisations require graduates who have integrated offline and online channel experience, along with an understanding of both fundamental marketing concepts as well as new concepts such as 'big data'.
We are proud that the teaching team includes internationally well-known industry expertise and renowned academics. Therefore, the programme is able to focus on both academic knowledge and understanding, as well as providing industry insight and experiences.
Students have the opportunity to take part in team-building and leadership events during the first few weeks of the programme. View our Team Building 2015 photo gallery.
Programme durationMode of StudyMScPG DiplomaFull-time 12 months 9 months Part-time 24 months 21 months
Heriot-Watt University has joined forces with the Chartered Institute of Marketing (CIM) to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.