the Netherlands
Wittenborg University of Applied Sciences| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| Bachelor Degree | Full-time | 3 - 4 years | find out | EUR 7500 per year | EUR 7500 per year |
Bachelor of International Business Administration students complete a series of broad marketing modules, however those students who choose the pathway (specialisation) Marketing and Communication are introduced to the aspects of companies and organisations that affect the success or the organisation.
Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally.
Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy.
Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!
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Find out moreIf you do not meet the entry requirements for this course then consider one of these courses from another institution:
There are 27 other courses listed from Wittenborg University of Applied Sciences. A selection of these are displayed below:
Entrepreneurship and Small Business Bachelor Degree
Wittenborg University of Applied Sciences
Find out more Find out more about studying in the Netherlands
