For more information about Marketing and Communication at Wittenborg University of Applied Sciences, please visit the webpage using the button above.

The award
Bachelor Degree

How long you will study
3 - 4 years

Domestic course fees
EUR 7500 per year

How you will study
full-time

Course starts
find out

International course fees
EUR 7500 per year

All study options

About Marketing and Communication at Wittenborg University of Applied Sciences

Bachelor of International Business Administration students complete a series of broad marketing modules, however those students who choose the pathway (specialisation) Marketing and Communication are introduced to the aspects of companies and organisations that affect the success or the organisation.

Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally.

Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy.

Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBachelor DegreeHow you will studyFull-timeHow long you will study3 - 4 years
    Course starts find outDomestic course feesEUR 7500 per yearInternational course feesEUR 7500 per year

Entry requirements

ELTS 6 or TOEFL Equivalent.

What students think about Wittenborg University of Applied Sciences

    Maike Nuyken from Germany (IBA in Economics and Management)

    Testimonial from Maike Nuyken from Germany (IBA in Economics and Management), student at Wittenborg University of Applied Sciences

    “I chose Wittenborg because it is very international. I think Wittenborg gave me the needed theoretical knowledge and a more analytical way of thinking. It is small, international, got a family atmosphere and you have six opportunities per year to start and to graduate.”

    Nikolas Anthrakidis from Greece (MSc in International Hospitality Management)

    Testimonial from Nikolas Anthrakidis from Greece (MSc in International Hospitality Management), student at Wittenborg University of Applied Sciences

    “The MSc helped to broaden my horizons and I started thinking more business oriented. Initially, I wanted to find a management position in the tourism and hospitality industry. However, the tutor said she was surprised that none of us wanted to run our own businesses. That changed everything about my way of thinking. I started imagining how I could find the funds, how I could run and own a hotel. After 3 years of thinking and planning, I opened my hotel.”

    Junyeong Shin from South Korea (IBA in Sport Business Management)

    Testimonial from Junyeong Shin from South Korea (IBA in Sport Business Management), student at Wittenborg University of Applied Sciences

    “I played for professional football teams in France and Germany, which is why I was interested in Wittenborg’s IBA in Sport Business Management. I like that the programme is taught in English, because I see it as an advantage, since I want to work in a big international city like Hong Kong.”

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