Event management is a growing and dynamic profession that allows you to mastermind everything from a small business conference to a major music festival.
At Wittenborg all Bachelor of International Business Administration students complete a series of broad business modules to complement their chosen specialization. Those who follow the Event Management pathway are schooled in the academic study of event management and the practical development of management skills.
Although event studies is a relatively young academic subject, the IBA-programme at Wittenborg is informed by ongoing research to ensure that the content of the course reflects contemporary issues and debates in the events industry. This include questions such as how technology continues to impact the industry. Teaching is underpinned by our academic team’s expertise and first-hand experience of the sector.