Digital Marketing (Full-time), MA, University of Portsmouth

the United Kingdom

Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
MA	Full-time	15 months	September, February, May	find out	find out

About Digital Marketing (Full-time), MA - at University of Portsmouth

Overview

Develop your understanding of marketing, grow your social media skills and use industry data to analyse and interpret the world you work in on this digital marketing Master's.

You can take this course if you have a keen interest in digital marketing and meet our entry requirements, regardless of your original undergraduate degree subject. Discover marketing concepts and theories in classroom sessions and apply your learning and skills with practical industry projects.

You’ll explore topics including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability.

By working with live clients and other students on, for example, your Marketing Agency Project, you'll develop and apply your technical and practical skills to industry problems.

You'll use the same data sources you’ll use in the workplace, with access the data such as Mintel, Statista, MarketLine, Euromonitor International’s Passport and WARC, and graduate ready for your career in marketing.

Course highlights

Develop your marketing, social media and digital skills
Specialise in specific areas of digital marketing
Explore topics including big data, customer experience, social media, marketing ethics and sustainability
Access opportunities to gain micro qualifications, such as Google Garage
Use and analyse the same data as professionals in industry
Kickstart or boost your marketing career
Learn from academic staff with relevant experience in the field, including research and consultancy
Draw on our extensive links with the industry and hear from guest speakers
No exams, with assessments through presentations, assignments and projects

Career development

Companies are always looking for business aware students with a good understanding of marketing and strong digital skills.

Almost every industry needs digital marketing experts and when you graduate, you'll have the knowledge and practical skills to take on roles in areas such as e-commerce, marketing, advertising and social media.

You'll complete a Collaborative Marketing Project during your studies in a small team where you'll work with companies and university departments to understand their situations and recommend marketing improvements and initiatives.

You'll also have access to resources from the Marketing Industry Advisory Board. The Board may give talks as part of a module or employability events, judge competitions, or have been involved in designing your course content.

Graduates of this course have gone onto roles such as:

Digital marketing
Social media
E-commerce
Mobile advertising

Notes about fees for this course

https://www.port.ac.uk/study/masters-and-postgraduate-taught/fees-and-funding

Entry requirements

A second-class honours degree in any subject, or a masters degree in any subject. Exceptionally, equivalent professional experience and/or qualifications will be considered.

English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

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Digital Marketing (Full-time), MA, University of Portsmouth

Study options for this course

About Digital Marketing (Full-time), MA - at University of Portsmouth

Notes about fees for this course

Entry requirements

Courses you may be interested in at other institutions

Postgraduate pathways and pre-masters at other institutions

Other courses at University of Portsmouth

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