“When I finished my engineering degree, the reason I went to Audencia was to develop my commercial management skills.”
Feras, MSc in Management-Engineering (2010)
Commercial Manager, QDVC Light Railway
Transit System Project (Qatar)
| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| MSc | Full-time | 1 - 2 year | September | EUR 13900 per year | find out |
A professional approach that is highly sought after by employers! The MSc in Data Science in Marketing is based on a teaching approach that balances theoretical knowledge and practical skills.
The courses are structured around three dimensions:
- Methodologies: machine learning, deep learning, psychometrics, etc.
- Practical skills: programming in R and Python, use of XLstat, SPSS, etc.
- Applications: recommendation systems, development of appetence models, automated customer segmentation, etc.
Throughout the course, you will attend a wide range of talks given by experts, learn more about the concepts involved in real-life case studies using databases supplied by the School's partners, and take part in data mining hackathons.
Learn more about MSc in Data Science for Marketing, MSc - at Audencia Business School
Visit course webpage1-year MSc track: 19,400€
2-year MSc track: 27,800€
We are pleased that you're considering Audencia Business School.
To apply for the program, follow the link or contact at [email protected] for any questions!
Audencia Business School’s commitment to excellence and diversity is shown through the variety of scholarships we give out each year to students of merit from different backgrounds. We award over €500,000 in scholarships per year, giving students around the world the opportunity to study in a world-class environment.
Our aim is to open up the best business education to students that show the skill and motivation to be the leaders of tomorrow.
Find out what students say about Audencia Business School
Are you an Engineer-Manager, like Feras?
“When I finished my engineering degree, the reason I went to Audencia was to develop my commercial management skills.”
Feras, MSc in Management-Engineering (2010)
Commercial Manager, QDVC Light Railway
Transit System Project (Qatar)
Are you a Career-Changer, like Sophie?
“I like to have very concrete objectives and then be free enough to set up the means to achieve them myself.”
Sophie, International Master in Management (2011)
Former Mergers/Acquisitions Analyst, now Founder,
The reporthair (France)
Are you an Artist-Entrepreneur, like Yvan?
“Technology offers a great opportunity, both for marketers to work with creators, and for creative entrepreneurs themselves to build new connections with their audience while monetising their creative work.”
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