“When I finished my engineering degree, the reason I went to Audencia was to develop my commercial management skills.”
Feras, MSc in Management-Engineering (2010)
Commercial Manager, QDVC Light Railway
Transit System Project (Qatar)
France
Visit course webpage| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| MSc | Full-time | 1 - 2 year | September | EUR 13900 per year | find out |
The MSc in Brand Strategy & Product Management is a solid operational management and brand management training programme which places modern day consumer expectations and preoccupations at the heart of its approach.
From data analysis to innovative ways to communicate, your coursework will take a real-world approach. Learn via real cases carried out with Audencia partner companies like Éram, Procter & Gamble, SodaStream, Ubisoft and L'Oréal.
As future brand managers you will acquire all of the essential tools you will need, such as brand communication in the digital age, consumer data analysis and innovation, as well as the opportunity to develop your critical thinking through a “critical marketing” workshop.
The originality of the MSc in Brand Marketing & Strategy is how it raises new questions about the corporate responsibilities of brands.
Learn more about MSc in Brand Strategy & Product Management, MSc - at Audencia Business School
Visit course webpage1-year MSc track: 19,400€
2-year MSc track: 27,800€
We are pleased that you're considering Audencia Business School.
To apply for the program, follow the link or contact at [email protected] for any questions!
Audencia Business School’s commitment to excellence and diversity is shown through the variety of scholarships we give out each year to students of merit from different backgrounds. We award over €500,000 in scholarships per year, giving students around the world the opportunity to study in a world-class environment.
Our aim is to open up the best business education to students that show the skill and motivation to be the leaders of tomorrow.
Find out what students say about Audencia Business School
Are you an Engineer-Manager, like Feras?
“When I finished my engineering degree, the reason I went to Audencia was to develop my commercial management skills.”
Feras, MSc in Management-Engineering (2010)
Commercial Manager, QDVC Light Railway
Transit System Project (Qatar)
Are you a Career-Changer, like Sophie?
“I like to have very concrete objectives and then be free enough to set up the means to achieve them myself.”
Sophie, International Master in Management (2011)
Former Mergers/Acquisitions Analyst, now Founder,
The reporthair (France)
Are you an Artist-Entrepreneur, like Yvan?
“Technology offers a great opportunity, both for marketers to work with creators, and for creative entrepreneurs themselves to build new connections with their audience while monetising their creative work.”
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