Graphic and Digital Design (BA (Hons))

University of Greenwich the United Kingdom

For more information about Graphic and Digital Design at University of Greenwich, please visit the webpage using the button above.

The award
BA (Hons)

How long you will study
3 Years

Domestic course fees
find out

How you will study
full-time

Course starts
September

International course fees
find out

All study options

About Graphic and Digital Design at University of Greenwich

The aim of the Graphic and Digital Design programme is to provide a practical and theoretical grasp of design as an area of intellectual making, creative visualisation and design thinking through professional practice.

The BA programme lasts three years and the HND programme lasts two years. They both provide the creative skills and knowledge that prepares students for careers in the creative industries.

Our Design programme reflects the changes and developments of creative industries by adopting current technological trends and needs through multidisciplinary design processes and methods. During your studies you will develop excellent communication skills, great creative aesthetics not only in the areas of graphic and digital design but also in other close to your discipline fields, [architecture, fine arts, animation].

The programme offers you interrelated areas of study in typography and graphic design, branding and advertising, fine art and visual communication information and interaction design, photography, data visualisation and moving image. All of these are pursued by uniquely balancing design creativity with contemporary technology. As a student you will explore different media and develop specialist skills in line with your own interests. Studio-based teaching and technical workshops are complemented by contextual and professional studies.

Degree structureYear 1

Future Designer: Year 1 of the programme is designed to introduce students to the principles of graphic design, the history of Art and Design and the foundations of Fine Art practice. The courses cover a range of activities but have three essential aims. Firstly to provide a basic level introduction to design principles, techniques and technologies. These include typography, booking making, drawing, photography, design software, date collection and making. Secondly, a series of intellectual briefs designed to introduce students to some of the fundamental matters in the visual communications process. These include problem solving, research, conceptual thinking and idea development. The third aim is to encourage students to develop a unique personal style and focuses on students' abilities and strengths.

Year 2

Creative Practitioner: Study in Year 2 focuses on "the creative industries" and most of the courses feature industry-relevant briefs and support the development of advanced skills. The themes explored in Year 2 include design thinking, how the creative industries operate and students learn how to work to a professional standard.

During this year, students also have the opportunity to exhibit their work, gain a thorough understanding of idea development, enhance their visual skills and techniques and gain experience of working with and for a client.

Year 3

Individual Professional: The focus of the final year is on becoming the "individual professional" and is largely concerned with allowing students to develop their individual profile through the development of a creative portfolio that best reflects their abilities and professional aspirations. Students are also encouraged to enter the various national design competitions through "Design Challenges" course (D&AD: Design & Art Direction, RSA: Royal Society of Arts, ISTD: International Society of Typographic Designers, etc) alongside a range of creative industry briefs.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBA (Hons)How you will studyFull-timeHow long you will study3 years
    Course startsSeptemberDomestic course fees find outInternational course fees find out
  • The awardBA (Hons)How you will studyPart-timeHow long you will study4 years
    Course startsSeptemberDomestic course fees find outInternational course fees find out

Notes about fees for this course

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

  • Undergraduate finance pages
  • International students' finance pages

Entry requirements for this course

Contact University of Greenwich to find course entry requirements.

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