International Marketing (MSc)

University of Birmingham the United Kingdom

For more information about International Marketing at University of Birmingham, please visit the webpage using the button above.

The award
MSc

How long you will study
1 year

Domestic course fees
GBP 10710 per year

How you will study
full-time

Course starts
September

International course fees
GBP 19170 per year

All study options

About International Marketing at University of Birmingham

Different countries and cultures bring their own set of challenges in terms of marketing. So introducing a product or service needs sensitivity, understanding and respect. This MSc is open to graduates from all disciplines who are interested in a career in the lively world of international marketing. You will explore all the up-to-date thinking, theories, principles and practice of the discipline. Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, this programme is run and supported by experienced academics and marketing practitioners. Globally renowned for their expertise, they will give you significant insights into key areas of international marketing, including brand marketing; advertising; e-marketing; and innovation and strategy. This is a conversion programme for applicants without previous knowledge or experience in marketing, but who wish to particularly explore the theory, principles and practice of marketing in the context of a global market environment and the challenges of marketing across countries and cultures.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-timeHow long you will study1 year
    Course startsSeptemberDomestic course feesGBP 10710 per yearInternational course feesGBP 19170 per year

Entry requirements

Students need to have an IELTS score of 7.0 with no less than 6.5 in any band; 95 TOEFL (with no less than 22 in any band), or 67 (in all skills) Pearson Academic Test of English are required.

Location of University of Birmingham

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