Bachelor of Business Administration (Hons.) in Marketing, UG:Bachelor, Universiti Kuala Lumpur (Uni KL)

Malaysia

Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
UG:Bachelor	Full-time	3 years	January, September	-	MYR 16900 per year

About Bachelor of Business Administration (Hons.) in Marketing, UG:Bachelor - at Universiti Kuala Lumpur (Uni KL)

The BBA (Hons.) in Marketing programme aims to provide an internationally recognized degree in marketing to produce graduates with functional marketing skills, strong entrepreneurial spirit, exemplary leadership skills, high commitment towards pursuit of knowledge and excellence, and are innovative, socially responsible and good team players who are nationalistic and yet global in outlook and behavior.

To produce graduates who:

Are knowledgeable, competent and innovative who will contribute towards the requirement of the human capital in the field of marketing and retail management to meet the demand in the related industries;
Have effective leadership qualities to support their roles in marketing and retailing management activities;
Are committed to the importance of lifelong learning and continuous improvement;
Practice professionalism with ethics and social responsibility; and
Are capable of embarking on business and technopreneurial activities.

Career Path

Sales Representative
Marketing Specialist
Public Relations Specialist

Programme Contents

Semester 1

Writing for Academic Purpose
Principles of Economics
Principles of Accounting
Business Mathematics
Business Communication
Principles of Management

Semester 2 (Short Semester)

Isu-isu kontemporari muslim di Malaysia / Culture and Lifestyle in Malaysia *
Business Ethics and Corporate Governance
Mandarin I
Co-curriculum I

Semester 3

Retail Management
Finance I
Principles of Marketing
Organisation Behaviour
Tamadun Islam & tamadun Asiam(TITAS) / Bahasa Melayu Komunikasi 2 **
Business Statistics

Semester 4

Advertising & Promotion Strategy
Consumer Behavior
Management Information System
Business Law
Technopreneurship
Elective 1

Semester 5

Hubungan Etnik / Pengajian Malaysia 3 *
E-Marketing
Innovation Management
Mandarin 2

Semester 6

Retail Merchandising Management
Customer Relationship Management
Marketing Stategy
Marketing Management
Elective 2
Elective 3

Semester 7

Sales Management
Pricing Strategy & Tactics
Marketing Channels Management
Marketing Research
Personal Selling
Elective 4

Semester 8 (Short Semester)

Seminar
Elective 5
Elective 6

Semester 9

Internship

Notes about fees for this course

The fees for this Bachelor amounts 16,900 RM

Entry requirements

Entry Requirements For This Course

a) Minimum qualification: A pass in Foundation in Science and Techology OR A pass in A-Level or its equivalent with pass in 3 subjects

b) A pass in related Diploma from a recognized institution or its equivalent

c) A pass in International Baccalaureate with at least 24 ponts and pass in Mathematics and Science

b) Fulfill UniKL minimum English Requirement - IELTS 5.5 / TOEFL 500

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Bachelor of Business Administration (Hons.) in Marketing, UG:Bachelor, Universiti Kuala Lumpur (Uni KL)

Study options for this course

About Bachelor of Business Administration (Hons.) in Marketing, UG:Bachelor - at Universiti Kuala Lumpur (Uni KL)

Notes about fees for this course

Entry requirements

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