Bachelor of Business Administration (Hons.) in Marketing (UG:Bachelor)

The BBA (Hons.) in Marketing programme aims to provide an internationally recognized degree in marketing to produce graduates with functional marketing skills, strong entrepreneurial spirit, exemplary leadership skills, high commitment towards pursuit of knowledge and excellence, and are innovative, socially responsible and good team players who are nationalistic and yet global in outlook and behavior.
 

To produce graduates who:

• Are knowledgeable, competent and innovative who will contribute towards the requirement of the human capital in the field of marketing and retail management to meet the demand in the related industries;
• Have effective leadership qualities to support their roles in marketing and retailing management activities;
• Are committed to the importance of lifelong learning and continuous improvement;
• Practice professionalism with ethics and social responsibility; and
• Are capable of embarking on business and technopreneurial activities.

 
Career Path

• Sales Representative
• Marketing Specialist
• Public Relations Specialist

Programme Contents

Semester 1

• Writing  for Academic Purpose
• Principles of Economics
• Principles of Accounting
• Business Mathematics
• Business Communication
• Principles of Management

Semester 2 (Short Semester)

• Isu-isu kontemporari muslim di Malaysia / Culture and Lifestyle in Malaysia *
• Business Ethics and Corporate Governance
• Mandarin I
• Co-curriculum I

Semester 3

• Retail Management
• Finance I
• Principles of Marketing
• Organisation Behaviour
• Tamadun Islam & tamadun Asiam(TITAS) / Bahasa Melayu Komunikasi 2 **
• Business Statistics

Semester 4

• Advertising & Promotion Strategy
• Consumer Behavior
• Management Information System
• Business Law
• Technopreneurship
• Elective 1

Semester 5

• Hubungan Etnik / Pengajian Malaysia 3 *
• E-Marketing
• Innovation Management
• Mandarin 2

Semester 6

• Retail Merchandising Management
• Customer Relationship Management
• Marketing Stategy
• Marketing Management
• Elective 2
• Elective 3

Semester 7

• Sales Management
• Pricing Strategy & Tactics
• Marketing Channels Management
• Marketing Research
• Personal Selling
• Elective 4

Semester 8 (Short Semester)

• Seminar
• Elective 5
• Elective 6

Semester 9

• Internship