The BBA (Hons.) in Management and Entrepreneurship programme aims to provide an internationally recognised degree in management and entrepreneurship to produce graduates with functional management skills, strong entrepreneurial spirit, exemplary leadership skills, high commitment towards pursuit of knowledge and excellence, and are innovative, socially responsible and good team players who are nationalistic and yet global in outlook and behaviour.
Programme ObjectivesTo achieve the programme aims, the educational objectives of this programme include:
- To produce graduates who are professional, knowledgeable, competent and innovative in management and entrepreneurship.
- To produce graduates who possess strong communication and leadership skills to enable them to work well in a team.
- To produce graduates who appreciate and are committed towards lifelong learning and continuous improvement especially, but not limited to, the fields of management and entrepreneurship.
- To produce graduates who have high integrity, strong ethics, high commitment and social responsibility.
- To produce graduates who are capable of starting, growing and sustaining entrepreneurial ventures, and those who are able to work equipped with strong entrepreneurial and intrapreneurial skills.
Programme Aims With our program we aim to provide an internationally recognised degree in management and entrepreneurship to produce graduates with functional management skills, strong entrepreneurial spirit, exemplary leadership skills, high commitment towards pursuit of knowledge and excellence, and are innovative, socially responsible and good team players who are nationalistic and yet global in outlook and behaviour.
Career Path
- Entrepreneur
- Business Consultant
- Human Resource Executive
Programme Contents
Semester 1
- Writing for Academic Purposes
- Principles of Economics
- Principles of Accounting
- Business Mathematics
- Business Communication
- Principles of Management
Semester 2
- Creative Problem Solving
- Islamic/Moral Studies
- Mandarin I
- Co-curriculum I
Semester 3
- Entrepreneurship
- Marketing Management
- Managerial Finance I
- Organisational Behaviour
- Business Statistics
- Bahasa Kebangsaan
Semester 4
- Business Ethics and Corporate Governance
- Management Information Systems
- Human Resource Management
- Business Law
- Finance II
- Technopreneurship
Semester 5
- Malaysian Studies
- Mandarin II
- Co-curriculum II
- Innovation Management
Semester 6
- Social Entrepreneurship
- Business Plans
- Business Research Method
- E-marketing
- Supply Chain Management
- Elective I
Semester 7
- Strategic Management
- Management Accounting 1
- Leadership
- Franchise Business Management
- International Entrepreneurship
- Elective II
Semester 8
- Elective III
- Elective IV
- Seminar
- Project Paper
Semester 9
- Internship
