Master of Marketing (Master)

You want to perfect your expertise in planning, directing, implementing and monitoring an organisation's marketing efforts. You want to improve your personal management skills, and increase your understanding of the relationship between marketing and other functional areas of management.

RMIT University's online Master of Marketing is designed for current and aspiring managers looking to increase their knowledge with an all-of-business approach to marketing. It's also the perfect tool for entrepreneurs who need to be across every aspect of business marketing to start up a new venture.

You'll learn from industry-renowned experts who will help you see the role of marketing in new and unimagined ways. Our online courses allow you to develop a breadth of knowledge, and focus on learning that applies to your personal career aspirations, so you can keep moving ahead.

What you will study

• Marketing Management
• Consumer Behaviour
• Marketing Research
• Marketing Communication Strategy
• Product Innovation
• Interactive Marketing

• Business and Network Marketing
• Services Marketing
• Social Marketing
• Brand Strategy
• Strategic Marketing
• Business Research Design

An intensive program that speaks to your lifestyle

Delivered across six study periods, you can start a time that is convenient for you. By focusing on one course at a time, our flexible delivery model will give you the chance to finish faster than traditional learning structures while not putting your career on hold to return to university.

The online Master of Marketing comprises practical, real-world strategies and tools. You'll discover that even as you study, you will be able to apply your learning to your current role. Study while you work and advance your career sooner.

As well as our intensive, online study model this program is also available on-campus.

Study while you work and graduate in two years

Our online intensive learning model offers a fast way to get your Masters degree while still working full-time.

Professional recognition and accreditation

The RMIT online Master of Marketing is accredited by the Australian Marketing Institute (AMI). Students and graduates are eligible to apply for membership of the Australian Marketing Institute and the Australian Market and Social Research Society.

No on-campus obligations

While you will have online assessments, the Master of Marketing delivers a convenient online program without the requirement for on-campus attendance and commitments. All lecture material and content is delivered direct to you, wherever you are.

Personalised support blended with cutting-edge technology

We want you to spend your ‘study time', studying – not chasing down resources, tools or information. Our study concierge service is there to help you find what you need, when you need it, and to guide and motivate you from the day you accept your offer until the day you graduate.

Integrating purpose-built technology with our online learning platform, RMIT's online experience is designed to improve the way you learn. Discover engaging content and collaborate with your peers wherever you find an internet connection.