Master in Fashion Direction: Brand & Lifestyle Management (Master Degree)

Milano Fashion Institute Italy

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The award
Master Degree

How long you will study
1 Years

Domestic course fees
EUR 16500

How you will study

Course starts

International course fees
EUR 16500 per total

All study options

About Master in Fashion Direction: Brand & Lifestyle Management at Milano Fashion Institute

The new territory of business and creative strategy

The most important Italian and International brands in the fashion and luxury ecosystems have been able to evolve and implement new strategies in the last decade. Be it managerial or design-related, these new initiatives were conceived to cater for an evolving competitive system and for a more demanding consumer. Not only fashion brands, but also lifestyle brands are extending their own vision and applying their brand values to a variety of sectors such as luxury, design, clothing, jewellery, beauty & cosmetics, all the way to the most advanced innovation in the experience sectors.

The key to the success of the aforementioned strategies is the unique capability to unite creativity, design and positioning strategy, creating products and services with a common denominator: knowing how to properly manage more and more hybrid processes between design and innovation.

The professional figures trained by the Master in Fashion Direction: Brand & Lifestyle Management will be able to plan and execute managerial and marketing processes of companies operating in the fashion, luxury, lifestyle & experience sectors. In particular, they will be professional profiles able to support, in a qualified way, the processes of marketing & digital communication, buying & merchandising, marketing & brand management.

At the end of the Master, the profiles will then be able to qualify as junior figures such as:
- Junior Brand Manager
- Merchandiser- Buyer
- CRM Manager
- Digital Manager
- Marketing Manager
- Event Manager

Key facts
Welcome day: January 20, 2023
Orientation week: January 21-26, 2023
Ceremony and lectures’ start: January 30, 2023
Lectures' end: 20 October 2023
Internship: starting from October 2023
Duration of the Master: 1 year, 60 credits, 1200 hours
Location: BY PRESENCE on campus, Milano. It's possible to attend the Master by distance too.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMaster DegreeHow you will studyFull-timeHow long you will study1 year
    Course startsJanuaryDomestic course feesEUR 16500International course feesEUR 16500 per total

Notes about fees for this course

The participants are required to have a significant commitment both personally and financially.
The total value of the Master is € 16,500 to be paid through 5 installments throughout the year as follows:

1st installment> € 3,300 upon acceptance of the admission;
2nd installment> € 3,300 by 9 January 2023;
3rd installment> € 3,300 by 10 March 2023;
4th installment> € 3,300 by 5 May 2023;
5th installment> € 3,300 by 30 June 2023.

Entry requirements

Selection Process

The selection process is open from 14 February, 2022, to 30 November, 2022, for the Masters in Fashion Direction and Fashion Creation. After receiving this Application Form, Milano Fashion Institute carries out a pre-selection according to the sent documents. Subsequently, the Academic Committee will inform you if the Application is suitable / or not. If eligible, Applicants must attend an oral interview with the Academic Committee, after which the final result (admission or non admission) will be communicated.

Distance interviews are accepted for international students.

The process usually requires a period of 3 to 6 weeks. We therefore invite the candidates to submit their applications as soon as possible.The selection process takes place throughout the opening period of the inscriptions, in separate sessions of selection. 

Starting date of lectures Masters in Fashion Direction and Fashion Creation: 30 January 2023.

What students think about Milano Fashion Institute

    Corinne Biasizzo, Alumna 2016 (Brand & Business Management) - Marketing & Communication Assistant, Moncler

    Milano Fashion Institute has contributed to my personal training giving me the opportunity to stay in an international environment and learning how to relate with people from all over the world.

    I understand how this international context is essential in order to learn how to relate with people with different thoughts and cultures, in fact the teaching method is very practical and focused on what we will find into the working world. This method allowed me to get prepared for the new and complex environment of the world of fashion: thanks to the valuable advices of the teachers, stress and difficulties are faced with a mature and correct approach.

    Moreover, I was lucky to start my internship very soon, before the end of the lectures’ period: my role is to follow the Marketing and Communication Director, coordinate the various departments (Press, Events, Digital, Corporate Image) and collaborate in various projects of different areas. At the beginning was six-months internship, subsequently they have interrupted the internship in order to hire me. Now my role is more defined and with more responsibilities that allow me to learn and grow both professionally and personally especially because I am still at the beginning of my career

    Viviana Sofia Duque, Alumna 2016 (Brand & Communication Management) - Press & Pr Assistant, Sergio Rossi

    Getting to know people from all over the world and working with them towards a common goal, was definitely the best part of MFI’S master. I think that sharing and brain storming with people that you’ve just met and that have different backgrounds not only cultural but professional is a challenge. Definitely is the most difficult part, but was also the one that taught me the most.

    About the internship experience, it was very different from what I expected,I had the opportunity and if I may say the privilege to make part of the PR office at Sergio Rossi, an Italian Company that produces first quality handmade shoes. It was a full immersion experience right from the beginning. I am working with 5 fantastic tutors that had taught me a lot and help me anytime with any question I have. Team work here flows with lots of harmony thanks to a great organization.

    So far so good, right now I am really looking forward to Milan’s fashion week and every experience that comes with it!

    Flavia Calisti, Alumna 2016 (Brand & Product Management) - Accessories Product Assistant, Jil Sander

    My experience at the MFI absolutely has helped the growth of my professional role. I could deepen known topics such as: Brand Management, Licensing, Fashion Marketing, Brand Communication, Brand Design, Merchandising & Pricing that I haven’t studied during my undergraduate. 

    I think it is important to have an overview of the fashion system: from the collection structure and product development up to the brand communication and product itself. In fact, to acquire the global knowledge of the dynamics and processes within a fashion company makes easier the dialogue between the various departments.

    My work experience was definitely the perfect end of my MFI course. I was lucky to find a challenging environment, where I was able to apply the knowledge gained during the months of lessons and acquire other competences. Generally speaking, 

    I am very satisfied about my MFI Master Program.

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