Master Lifestyle Management Design , Wellness, Events (Master Degree)

Italy

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The award
Master Degree

How long you will study
1 year

Domestic course fees
EUR 15800

How you will study
full-time

Course starts
January

International course fees
find out

All study options

About Master Lifestyle Management Design , Wellness, Events at Milano Fashion Institute

The Master in Lifestyle Management: Design, Wellness & Events is aimed at training those professionals who will act as a bridge between creative and managerial processes in the lifestyle and creative based industries. From being junior brand manager, to product manager, merchandising manager, or event manager, the common denominator is to understand and manage the complexity of creative design processes, as well as projects aimed at designing services, intangibles, brand identities and powerful storytelling.

Traditional companies, from fashion to design, are radically re-thinking their business models, designing new strategies for targeting new customer segments, and addressing the needs of a new, demanding, unexpected customer base. That’s why brands are moving into lifestyle, from fashion, to design, wellness, experiences and event management too.

This requires a solid knowledge of an offer system typically designed around symbols, values, intangibles, know-how, blended with craftsmanship and the art of inspiration, starting from the excellence system of the Made in Italy, evolving into Lifestyle branding and the Italian Lifestyle.

When boundaries are erased, compelling challenges come to the front row of a new meta-industry. 

Merging traditional skills, designing and marketing brand experiences, the Master in Lifestyle Management represents the link between business management and design management.

From tailoring innovative "customer-centric" strategies, to envisioning Lifestyle Startups.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMaster DegreeHow you will studyFull-timeHow long you will study1 year
    Course startsJanuaryDomestic course feesEUR 15800International course fees find out

Notes about fees for this course

Deadlines
Start of registration: 29 March 2019
End of registration: 29 November 2019
Orientation day: 17 January 2020
Lectures’ start: 20 January 2020
Duration of the Master: 1 year, 60 credits, 1200 hours
Internship: starting from September 2020

Entry requirements

What level of English proficiency is required?

A suitable level of understanding and expressive ability of the English language is required. It corresponds to an upper intermediate grammar and communicative level.

Is it necessary to have certificates of proficiency (ie TOEFL, GMAT, etc)?

No, we do not require certificates of proficiency. During the selection interview, the Academic Committee will assess the listening, comprehension and expressive abilities of the candidate.

What students think about Milano Fashion Institute

    Corinne Biasizzo, Alumna 2016 (Brand & Business Management) - Marketing & Communication Assistant, Moncler

    Milano Fashion Institute has contributed to my personal training giving me the opportunity to stay in an international environment and learning how to relate with people from all over the world.

    I understand how this international context is essential in order to learn how to relate with people with different thoughts and cultures, in fact the teaching method is very practical and focused on what we will find into the working world. This method allowed me to get prepared for the new and complex environment of the world of fashion: thanks to the valuable advices of the teachers, stress and difficulties are faced with a mature and correct approach.

    Moreover, I was lucky to start my internship very soon, before the end of the lectures’ period: my role is to follow the Marketing and Communication Director, coordinate the various departments (Press, Events, Digital, Corporate Image) and collaborate in various projects of different areas. At the beginning was six-months internship, subsequently they have interrupted the internship in order to hire me. Now my role is more defined and with more responsibilities that allow me to learn and grow both professionally and personally especially because I am still at the beginning of my career

    Viviana Sofia Duque, Alumna 2016 (Brand & Communication Management) - Press & Pr Assistant, Sergio Rossi

    Getting to know people from all over the world and working with them towards a common goal, was definitely the best part of MFI’S master. I think that sharing and brain storming with people that you’ve just met and that have different backgrounds not only cultural but professional is a challenge. Definitely is the most difficult part, but was also the one that taught me the most.

    About the internship experience, it was very different from what I expected,I had the opportunity and if I may say the privilege to make part of the PR office at Sergio Rossi, an Italian Company that produces first quality handmade shoes. It was a full immersion experience right from the beginning. I am working with 5 fantastic tutors that had taught me a lot and help me anytime with any question I have. Team work here flows with lots of harmony thanks to a great organization.

    So far so good, right now I am really looking forward to Milan’s fashion week and every experience that comes with it!

    Flavia Calisti, Alumna 2016 (Brand & Product Management) - Accessories Product Assistant, Jil Sander

    My experience at the MFI absolutely has helped the growth of my professional role. I could deepen known topics such as: Brand Management, Licensing, Fashion Marketing, Brand Communication, Brand Design, Merchandising & Pricing that I haven’t studied during my undergraduate. 

    I think it is important to have an overview of the fashion system: from the collection structure and product development up to the brand communication and product itself. In fact, to acquire the global knowledge of the dynamics and processes within a fashion company makes easier the dialogue between the various departments.

    My work experience was definitely the perfect end of my MFI course. I was lucky to find a challenging environment, where I was able to apply the knowledge gained during the months of lessons and acquire other competences. Generally speaking, 

    I am very satisfied about my MFI Master Program.

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